Mediaboss Marketing

Emerging global trends will be amplified by social media. Brands and companies should be able to engage the market and forge a strong, long-term overall brand sentiment. This changes how we market through social media. Its more than getting likes now.

Jason Cruz, social products director at MRM/McCann, recommends having a concrete social media marketing plan. All social assets must have only one general content theme, he says. He also advises digital marketers and social media managers to watch out for the moment.

Sometimes, theres a need to stopthinking about content calendar, to stop thinking in weeks and months, and start thinking in moments, says Cruz.

When the moment happens, your social media team should be poised to produce content thats relevant to your brand and to that particular moment. Then you have a shot at breaking the Internet.

Like what happened on June 19, 2014: When users in several countries got a Facebook down notice, Jasons social media team tweeted a screen capture of the notification against the red background and a tagline: Look whos having a break right now, reminiscent of the popular chocolate wafer brand. It was a real-time response to an infamous social media catastrophe enough to get thousands of worldwide shares and own the moment.

Jason says they were able to post the tweet right away without the companys approval because of their prior agreement with the company to do whats best for the brand as long as it follows the brand book.

Even though the famous tweet that broke the Internet that day seemed spontaneous, Jason reveals they were able to prepare for the moment because of thorough planning.

Learn how to boost your social media marketing strategies from the best. Jason Cruz and other industry thought leaders explain it all in the Certified Digital Marketer Program.

Classes start on March 28, 2015. Register for the Certified Digital Marketer Program today!

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MRM/McCann to digital marketers: Start thinking in moments