Mediaboss Marketing

After ten years, Nandos Malaysia and TBWAs Creative Juice have parted ways after a ten year long relationship.In a statement to A+M, marketing director Chai Hui Fung said the teams have always worked with Creative Juice for creative-led work and Fishermen Integrated for social and digital duties respectively.

With todays advertising being heavily digital-driven and content-focused, we realised there is an overlap of scope [between both agencies]. As such, we will nowstreamline [the duties] to one agency and will continue to work with Fishermen on a retainer basis,she said. She added that the South African restaurant chain is still open to working with other agencies on a project basis. A+M has reached out to Creative Juice for comment.

Meanwhile, the company also expressed its PERi-PERi love for the agency via a Facebook post, which began with Words cannot express our gratitude for you. You have brought so many Malaysians love to us with your cheeky lines and your quirky campaigns have won countless of awards.

Nandos also thanked Creative Juice for sticking with them through the good and bad times. We were an inseparable pair, like two peas in a pod, but most importantly, you were the PERi-PERi to our flamed grilled chickens, Nandos added in the statement. It also gave its best wishes to Creative Juice.

Over the 10 years, Creative Juice was involved in campaigns includingThe Secret Tale of the Might Mini PERi-PERi, Meet the Boriaruddins, #NandosExtraHuat, Nandos Bulan BERi-BERI and Just Say Lah, as well as the creatives for the relaunch of Nandos SOGO outlet.

The restaurant chain has often won the hearts of Malaysians with its witty and relatable campaigns. Just last week, Nandos tickled consumers when it made use of the phrase Can I advise you something uttered by Rosmah Mansor, the wife of former Malaysia PM Najib Razak in an audio recording regarding the 1MDB scandal. Not one to shy away from trending online conversations, Nandos also chimed in when Dominos and Pizza Hut got into an online banter over a search engine result.

Meanwhile, the brand also took a dig at McDonalds Portuguese Chicken Burger last year, in a bid to reassert its claim over the PERi-PERi sauce. Chai told A+M previously that it is always up for a little fun but it never puts others down. Were a brand thats content at laughing at ourselves and having fun, she added.

(Read also: MyBurgerLab cooks up the Peri-Peri burger in collaboration with Nandos)

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Nando's MY shows PERi-PERi love on social for TBWA as they split after 10 years - Marketing Interactive