Mediaboss Marketing

SCOTTS VALLEY, Calif.--(BUSINESS WIRE)--

New Business Strategies, a strategic marketing consultancy, announces the six laws companies should embrace to drive ROI from their social business strategies.

Recent polls found that over fifty percent of B2B companies are seeing their sales cycles lengthen or change. To accelerate sales cycles, B2B vendors must embrace social business models that include new ways to engage with and enable prospects. The biggest challenge companies face is understanding what it means to be a social business. Most executives believe it is either a marketing tactic or an additional channel through which to serve customers.

Companies that transform into social businesses uniquely align outward to their prospects and customers self-directed processes and expectations, says Christine Crandell, president New Business Strategies. The business case is an easy one shorter sales cycles, increased pipeline velocity, and lower cost of sales.

Companies can align to their customers new social-based processes by following the Six Laws of Social Business:

Social business is more than just adopting social media and collaboration tools. Aligning the company to meet buyer expectations is the key to growth, shares Susan Lucas-Conwell, chief executive officer of Great Places To Work Institute (www.greatplacestowork.com). New Business Strategies Seller Compass Framework is a unique methodology to guide us through the social business transformation and more effectively enable, engage and establish, enduring relationships with our customers.

To access New Business Strategies social business assessment tool, please go to http://tinyurl.com/6mdu82r

ABOUT NEW BUSINESS STRATEGIES

New Business Strategies (NBS Consulting Group, Inc.) is an international marketing strategy consulting firm focused on accelerating revenue for mid-size and large companies. For twenty years and across three continents, New Business Strategies has increased the operational performance of clients and achieved 100 percent customer satisfaction. http://facebook.com/NewBusinessStrategies and http://www.newbizs.com

Excerpt from:
New Business Strategies™ Reveals Six Laws of Social Business