New Social Marketing P’s and Impact to IT Channel



Beyond traditional 4 P's of Marketing (Product, Price, Place, Promotion), new social marketing P's (People and Presence) are revolutionizing marketing efforts in the IT Channel. Jay McBain, noted channel futurist and visionary explains these new social marketing P's, highlighting ways IT consultants, VARs and MSPs can leverage these social marketing P's to grow their business and improve their community connections. Learn more about Jay: http://www.linkedin.com and Jay's presentations http://www.slideshare.net Interview conducted by Grant Wickes (www.linkedin.com in Toronto at the 2011 SMB Nation Spring Conference.

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New Social Marketing P's and Impact to IT Channel

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