Mediaboss Marketing

When it comes to social network advertising, Facebook and Instagram are leading the pack, accounting for 68 percent of social network revenue in 2016 (a whopping $22 billion). But social marketing is always in flux, so its vital that fundraisers engage strategically and dynamically.

At the 2017 Bridge To Integrated Marketing and Fundraising Conference, Ashley Reed, director of social media at agency BKV, Madeline Ruffin-Thomas, Non-Profit Group account director at BKV and Robert Field, director of digital marketing at March of Dimes, discussed how to effectively implement Facebooks plethora of targeting options and ad types, as well as tips to use organic social insights and social listening to fuel your non-profits paid social strategy.

Take advantage of the multitude of custom audiences that can be built from the Facebook pixel, such as retargeting website visitors who have not donated recently, or building prospecting targets of users who look similar to your current donors. Typically, BKV sees custom audiences as our top performers.

Read more from the original source:
Paid Social: Blowing Up The Basics - The NonProfit Times