Mediaboss Marketing

STAMFORD, Conn.--(BUSINESS WIRE)--

Total earned social media impressions for the worlds largest consumer brands reached 38.0 billion in Q3 2012, according to data released today by PQ Media, a leader in emerging media research and analytics, and uberVU, a leading social marketing platform for real-time end-to-end social media audience measurement. This first quarterly uberVU Leading Social Brand Report provides comprehensive measurement of social media audiences for the Top 100 brands by product category, mentions, impressions, gender, sentiment and region of origin.

According to the Q3 2012 uberVU Leading Social Brand Report earned social media impressions grew by double digits in both August and September. Global social media mentions split identically 55% male and 45% female in each month of the quarter, while averaging 42% from the U.S. and 58% from Rest-of-World for the period.

uberVU Top 100 Q3 2012

Social Media Brand IMPs

Region

US

Source: PQ Media, uberVU

Note: Data based on full July 2012, August 2012 and September 2012 periods

Thirty Major Brands Dominate with 31.8 Billion Impressions and 84% Share-of-Voice

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PQ Media Releases Third Quarter uberVU Leading Social Brand Report, World’s Top 100 Brands Earn 38.0 Billion Social ...