Mediaboss Marketing

Rappler's #WHIPIT campaign beats social media titans Facebook, Twitter, and LinkedIn in the Best Media Solution Social Media category, and bags double bronze awards for Best Content Team and Best Media Solution Online

MANILA, PHILIPPINES Rappler, the Philippines only social media news site, lived up to its name by winning on Thursday, August 28, the gold Spark award for Best Media Solution Social Media. The awards gala was held at the new Westin Hotel in Singapore.

FAMILIAR FACES. The #WhipIt campaign broke not just gender boundaries but geographical ones as well. The campaign was picked up by TIME Business & Money and was also applauded by Sheryl Sandberg.

Launched by Marketing magazine, the Spark Awards for Media Excellence assess media owners based on their compelling content, innovative solutions, products effectiveness and standout team performances.

The gold award for Best Media Solution Social Media recognizes the most creative, innovative and/or effective social media campaigns/solutions from a media owner for its client/s to engage their audience and drive commercial value for them.

Rappler also won the bronze award for Best Content Team, which recognizes the outstanding team with the ability to innovate and create powerful content based on audience and client needs; and the bronze for Best Media Solution Online, recognizing the most creative, innovative and/or effective online campaigns/solutions from a media owner for its client/s to engage their audience and drive commercial value for them.

GENDER INEQUALITY. Research was first conducted to generate the insights for the #WhipIt campaign.

It was our goal to change the game in an industry that was driven by traditional ads and we did this through the power of content. Rappler builds relevant stories and content campaigns that serve to engage our audience and drive optimum social reach while achieving brand objectives across different industries, said Carla Yap-Sysu, Head of Sales and Marketing for Rappler.

Rappler was the only Philippine company among the winners of the Best Content Team.

"The days of ads as interruptions are numbered," said Rappler's Maria Ressa. "We draw a line between our ad sales content creation team and our editorial team. Aligned with the best practices of journalism, our sales content is clearly labelled. Working with brands, our sales team gives you information you want and need."

Excerpt from:
Rappler bags triple win in Singapore Spark awards