Mediaboss Marketing

DUBLIN--(BUSINESS WIRE)--

Research and Markets(http://www.researchandmarkets.com/research/624cdf/hospitality_market) has announced the addition of Elsevier Science and Technology's new report "Hospitality Marketing. Edition No. 2" to their offering.

Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.

New UK and international case studies that prepare you for work in a global industry Activities for each chapter that will assess your understanding and marketing knowledge A new inside cover feature that links real-life marketing campaigns to the book's case studies

Key Topics Covered:

Part A: Introduction: Introduction to hospitality marketing

Part B: Pre-encounter marketing

Marketing research

Understanding and segmenting customers

Competitive strategies

Developing the offer

Locating the offer

Pricing the offer

Distributing the offer

Communicating the offer

Part C: Encounter marketing

Managing the physical environment

Managing service processes

Managing customer-contact employees

Part D: Post-encounter marketing

Managing customer satisfaction

Relationship marketing

Part E: The marketing plan

Marketing Planning.

For more information visit http://www.researchandmarkets.com/research/624cdf/hospitality_market.

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Research and Markets: Hospitality Marketing. Edition No. 2 2011 Shows You How to Apply the Principles of Marketing ...