Mediaboss Marketing

If your goal is engagement, long-form video content is the clear winner. Use both formats, however, as part of your overall marketing strategy. Getty Images/Westend61

A vast majority of consumers 91% of consumers want to see more online video content from brands, according to animated video production company Wyzowl. However, video content isnt a one-size-fits-all solution.

Brands can choose between short- and long-form video content to communicate their messages and boost audience engagement. Discover the benefits and drawbacks you can expect from using both short- and long-form videos.

[Read More: A Quick Guide to Video Marketing]

While experts may quibble about the definition of true short-form videos, it is video content that is usually under 10 minutes in length. Short-form video remains a versatile vehicle for brand messaging. Short-form videos offer advantages, including the following:

[Read More: 5 Video Hosting Platforms and How They Can Help Your Small Business]

Long-form video content excels in social shares because it captivates and engages audiences.

Long-form video content is a powerful tool as well, with numerous advantages. Those advantages include:

[Read More: How to Create How-To Videos to Grow Your Audience]

Based on the data and research done with short-form versus long-form video content, long-form video content is a clear winner for customer engagement. It has a proven track record of driving more conversions, traffic, backlinks, and social shares.

Short- and long-form video content each have their merit and a successful marketing strategy ensures a mixture of both formats in a campaign. However, they remain different vehicles for messaging and have specific use cases.

Short-form videos are highly effective when youre targeting audiences with limited attention spans or when the goal is to convey quick, concise messages. Platforms like Instagram and TikTok, where brevity is valued, are ideal for sharing your short-form video content.

Conversely, long-form video content provides in-depth information, nuanced storytelling, and an exploration of complex topics. YouTube and streaming platforms like Twitch are places where viewers come to actively seek out detailed content.

CO aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.

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Published July 12, 2023

Go here to see the original:
Short-Form or Long-Form Videos: Which Is Better for Engagement? - CO by the U.S. Chamber of Commerce