Mediaboss Marketing

The integration of search and social is extremely significant and two SMX sessions addressed the subject in varied ways. The first of two was focused on top social tactics for the search marketer. Featuring Lisa Williams (Director of Digital Marketing Strategy, Search Discovery), Ric Dragon (CEO, Dragon Search), Lisa Buyer (CEO, The Buyer Group), and Jennifer Lopez (Director of Community, Moz), an emphasis on creating checklists was weaved throughout.

Lisa Williams kicked off the panel will a recommendation for The Checklist Manifesto and proceeded to offer an array of checklists that can help keep online marketers accountable for completing checklists.

For example, one such list might be a channel integration checklist:

Ric Dragon followed a similar trend and noted that each companys approach to social varies based in vertical if youre a big brand, youll have different tools than small businesses.

One of Rics lists covered five big approaches to social media:

He also emphasized finding out what customers really need and delivering to that need. Were not in the business of selling hair brushes to bald men, Ric humorously said to drive the point home. Figure out your game; figure out how content can really mean something for you and your audience.

Lisa Buyer focused primarily on social media and PR, offering some unique insight to the field. Lisa highlighted many lists focused on whats in and whats out in regard to the current state of PR, along with dos and dont for todays news releases.

In:

Out:

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#SMX West 2014 Recap: The Integration of Search and Social by @thebigdebowski