Social Media and Management – Video

Category: Social Marketing


Video Link: https://www.youtube.com/watch?v=AZkBP8YZ8N4



Social Media and Management
Social Media and Management "Marketing principles have been widely adopted in the nonprofit sector. Some nonprofits engage in commercial marketing to attract customers to the goods and services that they provide. Others use social marketing to change behavior in order to benefit people and society. Some remain concerned that commercial marketing may not be appropriate to nonprofit values and cultures. This may reflect, in part, an understanding of marketing that is a throwback to earlier mind-sets about the concept, especially the idea that marketing is equivalent to sales." Worth, Michael J., Nonprofit Management, Principles and Practice, 2nd Edition. Sage Publications (US), 02/2011.From:Jfield RushViews:1 0ratingsTime:04:18More inNonprofits Activism

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Social Media and Management - Video

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November 18th, 2012
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