Mediaboss Marketing

Why Social Media Marketing?

This program demystifies social media and enables you to develop the expertise necessary for creating and implementing effective social media marketing campaigns.

The certificate is designed for professionals in marketing, public affairs, strategic communications, visual communications/media design, and others who seek to implement social media more effectively for their respective organization. Applicable careers include:

Upon completion of the certificate program, youwill:

The immense popularity of interactive media and online communities is transforming how consumersand businesses view the world. Every organization must now interact with customers through digital channels to successfully compete in this constantly evolving marketplace. Experts in social media marketing are invaluable assets to any organization.

Students may take individual courses without commitment to the entire program. Students who successfully complete the required and elective courses are awarded a certificate from the School of Liberal Studies & Continuing Education, reflecting 8 continuing education units (CEUs).

Upon successful completion of this program, you will have mastered social media marketing principles, applied strategies and tactics to real projects, and developed a portfolio to showcase your achievements.

Certificate programs must be completed within three years unless approved by the director of continuing education.

Excerpt from:
Social Media Marketing Continuing Education Purchase College