Mediaboss Marketing

GRAND JUNCTION, Colo. (KKCO)-- Some local businesses are taking advantage of a free seminar put on by local marketing company BuzzTown.

"It's actually been a very interesting experiment this summer," said Nick'n Willy's owner Janie VanWinkle.

VanWinkle partnered with BuzzTown to reach a worldwide audience through social media.

"I've seen more out of town traffic than I have seen in almost the eight years that I have been here," said VanWinkle.

Another local shop owner, JoLynn Garcia-Tillman of Jo's Clothes says social marketing is just like old-school networking. She says you have to dedicate time to make money.

"Making a certain time in the day so when you get to work, that's what you do, you go online and do your social marketing for an hour," said Garcia-Tillman.

Grant Pullman of BuzzTown says it's important to spread out advertising over multiple mediums, and that an online presence will enhance a business' TV, radio and newspaper ads.

"You want to go to the places where your customers are, and 71 percent of the U.S. population is on social networks," said Pullman.

Another tip from the workshop was to ask customers for a review online. BuzzTown officials say a recent study shows that 99 percent of people online read reviews before they decide where to spend their money.

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Social media marketing for local businesses