Social media marketing starts preventable food fight

Angie of Angie’s Cake: Cake Balls and Cake Pops in Houston woke up to a startling discovery one morning when she learned that Itty Bitty Cake Pops of Calabasas, Calif., had stolen her cake ball images and displayed them as their own on Facebook. Angie, who has had much success through social media, boasting nearly 3,000 Likes on Angie’s Cake’s Facebook Page, raised awareness of the infraction with her fans on her Facebook wall. Fans rallied to support Angie’s claims, visiting Itty Bitty Cake Pops’ Facebook page and leaving comments. Later, Sally Rahban, CEO/President of Itty Bitty Cake Pops, apologized publicly to Angie’s Cake, citing that she was unaware and doesn’t run the Facebook page. For a fledgling business, like Itty Bitty Cake Pops, this is a public relations nightmare.

In this age of internet and social media, intellectual property is shared with the click of a button and it is just as easily stolen. The recent attention to this matter of stealing intellectual property by the PIPA and SOPA bills demonstrates that this issue is far reaching, yet an adequate solution has not yet been found.

Social media marketing services is an emerging field. Services from consulting to coaching to full management are available. Social media marketing includes strategic posting of status updates, photos, videos, and links, bringing branding to social media platforms, providing feedback on response with company postings, and engaging in direct conversation with followers and fans. A quality social media marketer offers expertise and experience using tested and proven methods that comply with all guidelines and regulations.

Dana Williams of {PRO}motion Social Media, LLC explains “Trust is at the foundation of any relationship, business or personal, and it certainly factors into online relationships in social media. Social media marketing is no exception, in fact, the relationship aspect of using Facebook, Twitter, Google+, and the others makes it that much more critical to use your manners and play nicely in the sandbox. PRO}motion Social’s values of trust, individuals, partnerships, and technology help businesses to navigate the always changing and often complicated world of marketing in Web 2.0.”

{PRO}motion Social Media, LLC is a social media marketing company dedicated to offering professionalism and expertise in social media relationship marketing. It provides world class collaborative social media management and training services to a limited clientele in order to deliver superior, personalized attention to each unique business.

For more information, call 832-408-0999 or visit http://www.PROmotionSocial.net, facebook.com/PROmotionSocial, or twitter.com/PROmotionSocial.

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Social media marketing starts preventable food fight

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