Mediaboss Marketing

Social Media Marketing Strategy

There are many reasons social media can be a productive marketing channel or platform. Rather than emplying it as a tactic du jour, the purpose should dictate strategy and the tactics used for reaching desired goals. A few common outcomes for social media marketing efforts include:

The mechanisms for putting these strategies into action vary depending on the resources and time allocations a company can make on its own, or when working with an agency. In fact, it is most often due to internal resource constraints that companies outsource social media strategy and tactics in the first place.

Type in social media marketing into Google and youll get about as many search results (23 million) as there are social media tactics being promoted. As with any type of marketing, social media promotions center around matching content with interested audiences as well as stimulating conversation and buzz. Content can be created from scratch, mashed up or you can borrow to build by piggybacking on someone elses social media success. The key is to listen and participate.

Speaking of social media tactics, I recently wrote/facilitated an article on social media marketing for Larry Chase on his famous Web Digest For Marketers newsletter and web site which includes social media tips from some of the most opinionated minds on the topic: Brian Solis, Neil Patel, Chris Winfield, Mike Moran, Rohit Bhargava, Jeremiah Owyang, Muhammad Saleem and Jason Falls.

Each of these social media experts provided tips of their own as well as resources from: Steve Rubel, Robert Scoble, Charlene Li, Andy Hagans, Pete Cashmore, Chris Brogan, authors Huba/McConnell and Emanuel Rosen.

I am curious if Online Marketing Blog readers are finding that social media marketing tactics are getting included in strategic marketing discussions? Is social media getting singled out like SEO or PPC in budgets and forecasts?

Read the original here:
Social Media Marketing Strategy - 5 Key Objectives