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What is Social Media?

Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.The Office of Digital Communications manages the main Facebook, Twitter, Instagram, Foursquare,YouTube and Vimeo accounts.

We offer an array of tools, including one-on-one consults with schools, departments and offices looking to form or maintain an existing social media presence to discuss social media goals and strategy, as well as offer insights and ideas. Before creating any social media account, you must submit the Account Request form.If it is determined you have the content, expertise and time to maintain a channel, you are required to complete your Social Media Strategy document. Digital Communications is available for guidance during any point in this process.

Also, be sure to check with your schools communications office for any school specific regulations or branding guidelines.

Learn how to best utilize these tools with our platform specific best practices.

As two of the most popular platforms, we also provide an extensive list of Twitterand Facebook tips.

Social networks and other online media are great tools for engagement and two-way communication, but given the nature of this two-way, real-time communication, there is the potential for significant risks associated with inappropriate use.

University Policies related to social media:

While the tools of social media are easily accessible, the rules of the road are not necessarily intuitive. Its a new communications landscape, with tremendous opportunities but also a lot to learn.

We developed these guidelines to provide everyone at the universityfrom communications professionals to department administratorswith basic guidance on how to best use social media toward communications goals, both as the owner of an account and as a user/contributor. The suggestions and best practices outlined here can help you use these channels effectively, protect your personal and professional reputation, and follow university guidelines. We also hope that these guidelines spark conversations among social media practitioners on campus to learn from each other as we explore these emerging platforms.

Please review the university best practicesand feel free to contact Digital Communications with any questions.

If you are looking to create an account, you must meet with Digital Communication to discuss the social media policies at the university, as well as strategy, goals, messaging and best practices. Please fill out a request form and we will contact you to set up a meeting.

If you already have an account that was created prior to September 2013, please be sure to register your account with Digital Communications.

Digital Communicationswccontact@tufts.edu

Kaitlin ProvencherManager, Digital Content & Strategy kaitlin.provencher@tufts.edu617.627.6479

Kimberly Moniz Online Community Specialist kimberly.moniz@tufts.edu 617.627.2482

Original post:
Social Media Overview - Digital Communications