Mediaboss Marketing

TATA AIG and Social Panga Social Panga has won the integrated marketing mandate for Tata AIG.

The general insurer has joined hands with Social Panga, to strengthen its presence in the digital space.

Social Panga will be handling the creative communication for social media for the Tata AIG brand. In a category with many players creating interesting content for the audiences, Social Panga will ensure Tata AIG stands out with innovative, and clutter-breaking content and campaigns, the company stated in a press release.

Riaan Rodrigues, senior vice president - digital business and marketing, at Tata AIG said, As a company, we understand its important to have an insurance cover to mitigate ones risks. We believe that creating a deep engagement with our customers over the digital platform is vital to ensure they understand the various insurance solutions that we offer.

Himanshu Arora, co-founder, Social Panga, said, There is so much scope to make Insurance as a category an interesting one and we are going to make an attempt towards the same. Super excited to work with Tata AIG to make the conversations around insurance a little more fun and impactful for people.

While keeping ourselves aligned with Tata AIG's tone, Social Panga will work to make content in a more fun and palatable way, Arora added.

Consumers want your narratives to be not just authentic but inclusive, the author writes.

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Social Panga wins the integrated marketing mandate for Tata AIG ... - ETBrandEquity