Mediaboss Marketing

CANNES, France, June 21, 2012 /PRNewswire/ --Social@Ogilvy, Ogilvy's global, social media marketing and communications arm, has announced that its Asia-Pacific Director, Thomas Crampton, is to deliver a Social Media Masterclass on 19th June at 4pm in the Young Lions Zone.

The class, titled, Socialize Your Job: 5 New Skills to Become 'Social by Design',will discuss new skills for agency professionals to successfully socialise their jobs and will also look at developments in Asia and their impact on the rest of the world.

The aim of the seminar is to assess how jobs have changed since the explosion of social media and what the seven, new, social-based skills are for the next generation of marcoms professionals. The class will initially cover five of the seven skills and will aim to help people become more switched on and successful in their roles. Following this, participants will be asked to engage with the class by deciding the remaining two skills, so people are very much encouraged to bring their ideas with them.

At Social@Ogilvy, Crampton heads a team that helps companies conceive, develop and execute strategies in social media, across 23 cities in 15 Asian territories. Passionate about the benefits of social media, Crampton writes a widely-read, influential blog and is a frequent keynote speaker and moderator at high profile conferences around the world. He has lectured on New Media at universities including America's Stanford University, Institut d'Etudes Politiques de Paris, Keio University in Japan and the National University of Singapore.

Thomas Crampton said: "The behavior of consumers has radically changed and their journey is becoming increasingly complex. Social media is a real-time method of keeping up to date with your customer and it is hugely important to utilise its benefits. The class will be highly engaging and practical and I am excited to see what the next generation of social media experts class comes up with."

Prior to joining Ogilvy and Mather, Crampton spent 18 years as a globetrotting newspaper correspondent mainly for the New York Times and the International Herald Tribune, reporting from five continents and dozens of countries.

In addition to publisher's awards from The New York Times and citations from Amnesty International for his articles and photography, Crampton has served as a judge for numerous journalism awards and worked to promote freedom of expression and the training of journalists. He has served as an awards judge for the World Economic Forum'sTechnology Pioneers, theSociety of Publishers in Asiaeditorial awards, theSoutheast Asian Education Ministers Organizationand numerous others.

Details: Location: Young Lions Zone, Palais des Festivals Date: Tuesday 19 June Time: 16:00 - 17:00

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Social@Ogilvy's Thomas Crampton to deliver masterclass at Cannes Lions