Socialtec International: Social Marketing

Category: Social Marketing


Video Link: https://www.youtube.com/watch?v=vRoynJ4uaSU



Socialtec International: Social Marketing Corporate Citizenship to create Sexual Health Programs
http://www.socialtec-international.com. Pauline Moret Speaks on HIV/AIDS: Three years ago I fell in love and within a month of the first time we had slept together I was hospitalized. They thought from the blood test results that it could have been a virus or they did have an AIDS test done and I said, "I #39;m sure that is not it." A week later I did get the diagnosis that I am HIV Positive and my world collapsed. The whole ethos of the Durex Network is that prevention is better than cure. Durex works with a number of international partners and individuals to ensure that we raise the profile of prevention on the international agenda. Dance 4 Life is all about engaging with young people, talking with them, working with them and empowering them. Ollie MacDonald: Dance 4 Life is using music and media like a campaign because we know that young people around the world now- that is what attracts them. We did a whole dance which involves singing, movement and a whole rap about HIV and AIDS. Ten thousand young people from South Africa on a huge screen and ten thousand young people in Amsterdam, danced 4 Life. People had goosebumps with shadows on, we could see the connection- and as Desmond Tutu said, "Young people are moving their bodies to move their future." It is not just a dance it #39;s a statement. Last year across nineteen countries, fifty-five thousand young people choosing to change the world, by 2014 we hope one million young people. And what that their choosing to do is to change ...

By: Peter Roach

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Socialtec International: Social Marketing

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January 22nd, 2013
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