Mediaboss Marketing

Kathy Bardins| The Petoskey News-Review

We all agree that marketing is critical and crucial for the success of a business. And marketing is a broad term that includes many media online/content/web/social media/advertising/public relations/community outreach and more. Most medium to large businesses have a marketing department to handle these responsibilities so that there is a consistent focus on the company. Whats confusing is that many small businesses believe that its a DIY project.

What I have found in years of consulting for small companies and nonprofits, is that they have great intentions to market their companies. But in the day-to-day of production, creation, customer service, purchasing, selling… marketing falls by the wayside. Thinking about doing a Facebook post at 2 a.m. is not marketing, nor is it strategy. Marketing needs a plan. Marketing also needs support and expertise.

So here are some dos and donts. First, the do's:

Keep these don'ts in mind as well:

Knowing your market, creating unique content on your website, in your social media, and in your communications to customers and providing great customer service are the first steps to successful marketing for our business. Consider a wide variety of platforms to tell your story as well.

There are many organizations, like SCORE, that can provide you with ideas and training in all aspects of your business. Contact us at tipofthemitt.score.org today!

Kathy Bardins is a volunteer business mentor with SCORE's Tip of the Mitt chapter and has a work background in marketing. To request SCORE's free and confidential mentoring services for small businesses, call (231) 347-4150 in the Petoskey area or (989) 731-0287 in the Gaylord area.

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Some do's and don'ts of DIY marketing - Petoskey News-Review