Mediaboss Marketing

Big brands are turning quickly to the image-based social network Instagram. That's the takeaway from new data out from Simply Measured, which indicates most (86%) of the Intrabrand 100 are using the social network

"The rapid adoption of Instagram by big brands signifies the continued expansion of social media as a cornerstone of overall marketing strategy," said author and digital brand strategist Jeff Bullas. "In the past, brands would double-down efforts on one or two channels, but now we're seeing an expansion of assets and better coverage on a wider range of platforms. They're engaging with customers where they natively spend time."

Some interesting takeaways from the Simply Measured Q3 2014 Instagram Study include:

In 2012 54% of measured brands held Instagram accounts, in 2014 86% held accounts 73% of brand users on Instagram post at least weekly Brands posting at least daily have tripled (2013 vs 2014) Instagram users are 'more receptive' to marketing on the network Posts tagged with a location receive 79% more engagement

"Our data shows that brands are continuing to invest heavily in social media, especially the visual platforms," said Michael Thomason, data analyst at Simply Measured. "Active brands are developing a standardized strategy for reaching their customers on Instagram, and are in turn receiving record engagement and exposure to a wider audience."

Image via Shutterstock

Tags: brand advertising, branded social marketing, instagram, Simple Measured, social marketing

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Study: Instagram gaining traction with brands