The bizarre original design of the first Xbox – Looper

Category: Social Marketing

In 2018, the social marketing manager for Xbox, Graeme Boyd, took audiences to the past with a picture of the original Xbox prototype. This prototype is nothing more than a big shiny X with the word "Xbox" displayed in the center, but it is no mere show model. The prototype actually worked, according to Seamus Blackley, the Xbox's original developer. However, the black magic that went into the console didn't end there.

Each prototype was custom-built out of solid aluminum milled into an X shape and carved with numerous cooling gills and cost a whopping $18,000. The aluminum made the prototypes extremely durable, but they also weighed a ton, as Blackley can attest. However, Microsoft wasn't willing to take any chances. Blackley claimsthat each prototype was packed in a heavy-duty Pelican case and tugged up and down stairs for half an hour to see what broke.

Thankfully, the mass-produced version of the Xbox is much lighter and box-like, as well as more affordable. The original console probably wouldn't have sold well if each one had been made out of milled aluminum.

The rest is here:
The bizarre original design of the first Xbox - Looper

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October 17th, 2020
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