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Health communication is defined as the study and use of communication strategies to inform and influence individual and community decisions that enhance health (NCI 2001) .

Social marketing is the use of strategic marketing practices to influence social behaviors not to benefit the marketer, but to benefit the target audience (Kotler & Andreasen, 2003).

This table lists an intervention reviewed by the Community Guide, with a summary of the Task Force finding (definitions of findings). Click on an underlined intervention title for a summary of the review.

The following interventions, related to health communication campaigns, are separated by strategy. They can also can be found on the associated topic pages.

The findings and conclusions on this page are those of the Community Preventive Services Task Force and do not necessarily represent those of CDC. Task Force evidence-based recommendations are not mandates for compliance or spending. Instead, they provide information and options for decision makers and stakeholders to consider when determining which programs, services, and policies best meet the needs, preferences, available resources, and constraints of their constituents.

The content of publications of the Guide to Community Preventive Services is in the public domain. Citation as to source, however, is appreciated. Sample citation: Guide to Community Preventive Services. Health communication and social marketing. http://www.thecommunityguide.org/healthcommunication/index.html. Last updated: MM/DD/YYYY.

The rest is here:
The Community Guide - Health Communication and Social ...