The importance of preventive measures to ensure mental wellness – HalifaxToday.ca
Prevention is key to managing the parallel mental health pandemic that has occurred in tandem with COVID-19, researcher says
Imagine our only response to the COVID-19 pandemic had been increasing ICU capacity. Maybe encouraging hand-washing and optional mask-wearing, but no social distancing. And no vaccines.
ICUs would have overflowed long ago, our health-care budget would be drained and many more lives would have been lost. It seems like an absurd approach, and yet that is how were responding to the mental health and addictions crisis that has been surging in parallel to this pandemic.
The current mental health and addictions crisis
In a typical year, 20 per cent of Canadians experience a mental illness and 75,000 Canadians die from substance use. The Canadian economy loses $46 billion to substance use and $50 billion to anxiety and depression.
In the past year during the COVID-19 pandemic, 25 per cent of Canadians have experienced anxiety, 10 per cent of Canadians have had suicidal thoughts and 74 per cent of adults, and 70 per cent of children and adolescents, have experienced worse mental health.
As a result, mental health wards and waitlists have overflowed. In Ontario, children are waiting up to 2.5 years for services.
In response to this crisis, governments have made much needed investments to increase equitable access to mental health care. However, missing from current plans is a long-term strategy to reduce the number of Canadians who will end up needing costly mental health services.
How to promote population mental health
At present, many non-profit agencies, schools and workplaces in Canada implement advocacy campaigns, skill-building workshops or violence-prevention programs to promote the mental well-being of their patrons.
However, many Canadians do not have access to programs and services that meet their needs, especially people from historically marginalized communities such as Indigenous, LBGTQ+ and low-income people, and refugees. Most Canadians receive only a fraction of the resources needed to reduce their risk of experiencing mental illness: the COVID-19 prevention equivalent of maybe one free mask, but certainly no vaccine.
What would a more comprehensive prevention strategy for mental health look like? The Canadian Mental Health Association recommends increasing research, funding and social marketing for the implementation of culturally safe, population-level mental health programs. Since between 50 and 75 per cent of mental illnesses have their onset during childhood and adolescence, prevention programs tend to target these developmental periods.
However, children learn to regulate their thoughts, emotions and behaviours from the things they hear, the behaviours they see modelled and the way adults respond to their emotions. That means programs that improve the well-being of adults also often have intergenerational benefits. Three examples of evidence-based mental health promotion programs include:
1. Parenting and family support programs
Programs that provide psychoeducation and support to parents and caregivers are one of the most effective ways to reduce emotional and behavioural problems among children and youth. Many also have positive effects for parental well-being. Examples include the Nurse Family Partnership, Incredible Years and Family Check-Up.
These programs can be cost-effective, culturally safe and implemented effectively online. Indeed, the pandemic has sped up a pre-existing trend of delivering services virtually to increase access and decrease costs, and preliminary research suggests it is working.
2. Mental health literacy and skill-building
While it is not always possible to control peoples environments, it is possible to equip people with skills and strategies to process stressful experiences in positive ways. For example, hundreds of studies have confirmed that universal, school-based programs that focus on building students mental health literacy, exercise habits, mindfulness, socio-emotional skills, resilience, media literacy or substance awareness improve child and adolescent mental health. There is also evidence that they are cost-effective.
Workplace mental health programs, such as the Canadian-based Working Mind program, can also improve employee mental health. And initial research on skill-building mobile apps also suggests they have a lot of promise. Across settings and across the life-course, there are many low-cost, evidence-based opportunities to help Canadians build skills that support their mental well-being.
3. Social connection and stigma-reduction
To thrive, people need to feel respected, accepted and connected. Programs that help meet these needs are an effective approach to mental health promotion. For example, there is strong evidence that anti-bullying programs in schools promote positive mental health outcomes. Programs that foster positive connections between children and adults in their communities such as teachers and mentors are also proven to be effective at promoting mental well-being, as are programs that enhance the quality of adults social connections.
Finally, while robust research on interventions is lacking, current evidence suggests psychoeducation programs that reduce stigma and racial discrimination, or increase sense of belonging, are also likely to have a positive impact on mental health.
A 360 approach to prevention
To slow the spread of COVID-19, we have had to distance, wear masks, improve ventilation and develop vaccines. To reduce the prevalence of mental illnesses, we will need to take a similar, multi-targeted approach, as there is no single solution that addresses all the social determinants of mental health.
To maximize impact, this approach will need to be systematic, with a focus towards choosing evidence-based, cost-effective, culturally safe programs and making them equitable and accessible. It is by extending support, skill-building opportunities and a sense of belonging to all Canadians that well ensure our mental health beds, and budgets, dont overflow forever.
Lets not be left facing a third wave of the mental health crisis years from now because we didnt create a preventive public health strategy early enough.
Nina Sokolovic, Doctoral Candidate, Developmental Psychology and Education, University of Toronto
This article is republished from The Conversation under a Creative Commons license. Read the original article.
Continued here:
The importance of preventive measures to ensure mental wellness - HalifaxToday.ca
- Health Care Social Media Market: Harnessing Key Drivers and Trends for Robust Growth by 2029 - openPR - January 30th, 2025 [January 30th, 2025]
- Mike Parker: SMS2025 offers insights into marketing through AI and Social Media - Neuse News - January 30th, 2025 [January 30th, 2025]
- AMELIA DIMOLDENBERG RETURNS FOR SECOND YEAR AS ACADEMYS OFFICIAL SOCIAL MEDIA AMBASSADOR AND RED CARPET CORRESPONDENT FOR THE 97TH OSCARS SEASON -... - January 30th, 2025 [January 30th, 2025]
- How to master social media for retail in the UK - Sprout Social - January 30th, 2025 [January 30th, 2025]
- Navigating social media in the era of 'free speech' - Performance Marketing World - January 30th, 2025 [January 30th, 2025]
- 'Your team is going to get completely burnt out': Confessions of a job-hunting social media expert - Modern Retail - January 27th, 2025 [January 27th, 2025]
- Stock Images Market to grow by USD 1.28 billion (2025-2029), driven by rising use in digital and social media marketing, Report on AI-driven market... - January 27th, 2025 [January 27th, 2025]
- Adapting to the TikTok ban: social media marketing strategies for local businesses - Coast News - January 27th, 2025 [January 27th, 2025]
- Using Banuba SDKs Gives New Entrants to the Social Media Market an Advantage in the Case of TikTok Ban - Business Wire - January 27th, 2025 [January 27th, 2025]
- Pinterest Highlights Its Improving Ad Options - Social Media Today - January 27th, 2025 [January 27th, 2025]
- How Brands TikToked Their Way Through a Supreme Court-Trump Flip-Flop - Adweek - January 27th, 2025 [January 27th, 2025]
- WBNS-TV Events - Start Your Own Business: Marketing and Social Media - 10TV - January 27th, 2025 [January 27th, 2025]
- TikTok: How 'going viral' has changed the restaurant industry - BBC.com - January 27th, 2025 [January 27th, 2025]
- Social Selling Software Market Report Details Size, Innovations, and Strategic Insights Forecasted to 2034 - WhaTech - January 27th, 2025 [January 27th, 2025]
- Carbon County Office of Tourism Partners with Marketing Elevated for Free Social Media Training - ETV News - January 13th, 2025 [January 13th, 2025]
- 10 Key Roles of a Social Media Manager in 2020 - Spiceworks News and Insights - January 13th, 2025 [January 13th, 2025]
- Why TikTok Is Facing a U.S. Ban, and What Could Happen Next - The New York Times - January 13th, 2025 [January 13th, 2025]
- Will Metas Revised Approach to Moderation Impact Its Ad Business? - Social Media Today - January 13th, 2025 [January 13th, 2025]
- Influencer Marketing Will Be Anything but Stagnant in 2025 - Adweek - January 7th, 2025 [January 7th, 2025]
- Exclusive | Influencer Marketings M&A Streak Continues With Mavely Sale - The Wall Street Journal - January 7th, 2025 [January 7th, 2025]
- The Soup Spoon promotes healthier living in new social media campaign - Marketing Interactive - January 7th, 2025 [January 7th, 2025]
- Tips for 2025: Marketing experts say social media presence is key even for B2B - ROI-NJ.com - January 3rd, 2025 [January 3rd, 2025]
- For Comics, Honing Jokes Has Taken a Back Seat to Marketing. Thats Not Good. - The New York Times - January 3rd, 2025 [January 3rd, 2025]
- ICYMI: 5 Things to Focus On In 2025 - substack.com - January 3rd, 2025 [January 3rd, 2025]
- Olaf Scholz: German election will not be decided by social media owners - The Guardian - January 1st, 2025 [January 1st, 2025]
- The evolution of X: How Musk transformed the social media giant in 2024 - BBC.com - January 1st, 2025 [January 1st, 2025]
- 3 Social Media Stocks Connecting the World - Inkl - December 25th, 2024 [December 25th, 2024]
- Hummingbirds bring new perspective to social media marketing, including in the Quad-Cities - Quad-City Times - December 25th, 2024 [December 25th, 2024]
- Smarter AI Agents and Shoppable Content: The Marketing Trend Driving the Digital Entertainment Business - PC Tech Magazine - December 25th, 2024 [December 25th, 2024]
- Social Networking Market to Grow $238.4B by 2028, Boosted by Internet And AI Trends - That Eric Alper - December 22nd, 2024 [December 22nd, 2024]
- Social media platforms have work to do to comply with Online Safety Act, says Ofcom - The Guardian - December 22nd, 2024 [December 22nd, 2024]
- Five things that will shape social media in 2025 - Marketing magazine Australia - December 22nd, 2024 [December 22nd, 2024]
- Social Media Marketing will not be enough in 2025: Unlock New Audiences with Alternative Advertising - TechCabal - December 22nd, 2024 [December 22nd, 2024]
- 10 of the best social media marketing moments of 2024 - Ad Age - December 22nd, 2024 [December 22nd, 2024]
- X Provides Usage Insights and Ad Tips for Q5 - Social Media Today - December 18th, 2024 [December 18th, 2024]
- Microtargeting in Social Media Marketing Explained by Huta Digital - Robotics and Automation News - December 18th, 2024 [December 18th, 2024]
- B2B CMOs plan to boost AI and social media spending in 2025 - Ad Age - December 18th, 2024 [December 18th, 2024]
- Marketing trends 2025: Millennials, Gen Z and the boom in social media shopping - Revista Merca2.0 - December 18th, 2024 [December 18th, 2024]
- How social media personalities are shaping the future of marketing - Straight Arrow News - December 18th, 2024 [December 18th, 2024]
- Brain rot surged in 2024what marketers should know about the social media trend - Ad Age - December 12th, 2024 [December 12th, 2024]
- How the Brooklyn Nets became the most-liked NBA team on TikTok - Marketing Brew - December 12th, 2024 [December 12th, 2024]
- Killing of UnitedHealthcare CEO prompts flurry of stories on social media over denied insurance claims - CNN - December 12th, 2024 [December 12th, 2024]
- Trump Tests Ethical Boundaries With Branded Merch. (And All Sales Are Final.) - The New York Times - December 12th, 2024 [December 12th, 2024]
- Thumzup Launches on X Corp, Transforming Social Media Advertising Potential with Access to Over 535M Active Users - Marketscreener.com - December 12th, 2024 [December 12th, 2024]
- Health insurance CEO shooting unleashes Internet vitriol aimed at industry - USA TODAY - December 12th, 2024 [December 12th, 2024]
- Key Trends in the Social Business Intelligence Market with - openPR - December 12th, 2024 [December 12th, 2024]
- Age limits on social media must be enforced strictly, says Fahmi Fadzil - Marketing Interactive - December 12th, 2024 [December 12th, 2024]
- Why Spotify Wrapped Is The Ultimate Test For Reactive Social Marketing - Forbes - December 5th, 2024 [December 5th, 2024]
- Teens, Tweets, and TikTok: Marketing Safely in a Changing Social Media World - CMSWire - December 5th, 2024 [December 5th, 2024]
- 40 social media post ideas when youre fresh out of inspiration - Hootsuite - December 5th, 2024 [December 5th, 2024]
- Thumzup Plans Integration of Proprietary Advertising Platform with TikTok to Significantly Expand Potential Social Media Market Reach - Business Wire - December 5th, 2024 [December 5th, 2024]
- 30 Under 30 Marketing & Advertising 2025: The Young Founders Using Fintech, Social Media And The Power Of Partnerships To Boost Brands Big And... - December 5th, 2024 [December 5th, 2024]
- These are the largest Chinese social networks: they have millions of users and you probably do not know them - Marketing 4 eCommerce - December 5th, 2024 [December 5th, 2024]
- Social Media Management Market Size is expected to increase at a 23.8 percentage CAGR between 2024 and 2030 - openPR - December 5th, 2024 [December 5th, 2024]
- Ravineos AI Tech Finds that 80% of Influencers Don't Disclose Brand Deals - Adweek - December 4th, 2024 [December 4th, 2024]
- Desperate for jobs, people try new social media tactics to stand out - The Washington Post - December 4th, 2024 [December 4th, 2024]
- A social media ban for under-16s passes the Australian Senate and will soon be a world-first law - KCBD - December 4th, 2024 [December 4th, 2024]
- Social Selling Software Market is Booming Worldwide | Gaining Revolution In Eyes of Global Exposure - openPR - December 4th, 2024 [December 4th, 2024]
- Trump Is Using Truth Social for Tariff Threats. DJT Stock Could Become the Next Reddit, Twitter. - Barron's - December 4th, 2024 [December 4th, 2024]
- Investing in Social Media Startups? Read This First - Investopedia - December 4th, 2024 [December 4th, 2024]
- The 2025 guide to (aesthetic) Pinterest marketing - blog.hootsuite.com - December 4th, 2024 [December 4th, 2024]
- All Things Real and Unreal Indonesian Drama on Social Media and Sex Work Heads to JAFF Market - Variety - December 4th, 2024 [December 4th, 2024]
- Parents warned against anti-aging skincare products marketed to children - KBTX - December 2nd, 2024 [December 2nd, 2024]
- Social Media Analytics Market Comprehensive Overview and Forecast 2024-2031 - openPR - December 2nd, 2024 [December 2nd, 2024]
- Heres Where Each of the Big Social Platform Stands on External Links - Social Media Today - November 30th, 2024 [November 30th, 2024]
- A social media ban in Australia for children under 16 will be first in the world - NPR - November 28th, 2024 [November 28th, 2024]
- The hunt for the next Twitter: all the news about alternative social media platforms - The Verge - November 28th, 2024 [November 28th, 2024]
- How Social Media Promotion of Vaping Targets Teens - Yale School of Medicine - November 28th, 2024 [November 28th, 2024]
- Trump threatens to impose sweeping new tariffs on Mexico, Canada and China on first day in office - CBS News - November 28th, 2024 [November 28th, 2024]
- Authenticity in influencer marketing: How to find authentic influencers - Sprout Social - November 26th, 2024 [November 26th, 2024]
- U.S. Fast Fashion Market Role of Social Media and Influencers - openPR - November 26th, 2024 [November 26th, 2024]
- Beyond the posts: Hidden costs of social media marketing - Monitor - November 26th, 2024 [November 26th, 2024]
- 20 Instagram trends you need to know in 2025 - Hootsuite - November 26th, 2024 [November 26th, 2024]
- How businesses can stand out on social media without burning a hole in their pockets - SmartCompany - November 24th, 2024 [November 24th, 2024]
- Is social commerce the holy grail of marketing? - Performance Marketing World - November 24th, 2024 [November 24th, 2024]
- Big techs warning on rushing teen ban on social media - The Australian Financial Review - November 24th, 2024 [November 24th, 2024]
- Has this really been thought through?: Australia proposes social media ban on under 16s - Performance Marketing World - November 24th, 2024 [November 24th, 2024]
- Why social media is no longer the shiny next big thing in marketing, Northeastern researcher explains - Northeastern University - November 21st, 2024 [November 21st, 2024]
- Bluesky uncovered: separating myth from reality in its post-election surge - Digiday - November 21st, 2024 [November 21st, 2024]
- Alix Earle shares her journey to social media success - University of Miami: News@theU - November 21st, 2024 [November 21st, 2024]