Mediaboss Marketing

MINNEAPOLIS - The Stable, a consumer brand marketing agency known for launching such brands as quip, Ring and Califia Farms into Target stores and Amazon, has merged with Arkansas-based Kreative Sales & Marketing.

The merger was announced Wednesday, April 15.

The agreement creates an agency offering a wide range of retail strategy, representation, channel management, social and digital marketing, and creative and product development services.

The Stable was founded in 2015. Fargo-based Gen7 Investments became an investor in The Stable in 2017. Gen7 is the investment arm of Forum Communications Co., which also owns The Forum.

We have built a commerce and content engine that has enabled challenger brands to efficiently reach their consumer and scale, regardless of the channel or platform, said The Stables CEO, Chad Hetherington. But with that, we found ourselves missing one crucial channel in that strategy for our brand partners: Walmart.

Kreative was founded in 2008. It offers product development, retail representation, analytical strategy and operation expertise for consumer brands. It helps private equity firm Growth Catalyst Partners launch and manages their business at Walmart, Sams Club and Costco.

As Walmart, Target, Costco and Amazon continue to dominate the retail landscape, the opportunity to partner with The Stable and GCP and be part of that overall ecosystem is very exciting for our team and our client partners, said Robert Schiederer, founder of Kreative.

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The combined firms have more than 100 employees with offices in Minneapolis, Bentonville, Ark., Seattle, and Austin, Texas.

To learn more about The Stable and Kreative, visit http://www.thestable.com and http://www.kreative-group.com.

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The Stable merges with Kreative Sales & Marketing - INFORUM