TikTok Shares New Insights into Usage Trends, and its Impact on Audience Behaviors [Infographic] – Social Media Today

Category: Social Marketing

Would you consider the time you spend on TikTok as time well spent?

Thats the core of what TikTok sought to find out via a new survey conducted in partnership with Kantar among more than 7,000 global TikTok users.

The results show that TikTok users are increasingly getting enjoyment and connection from the app.

As explained by TikTok:

They come to TikTok for the community, stay for the creativity, and leave feeling happy and inspired. People love the positive experience that our platform provides, so they scroll longer and dive deeper.

Which is no real surprise. TikTok usage has surged during the pandemic, with the apps never-ending stream of short video clips providing a means of escape, and light-hearted fun, away from the often depressing stream of news updates which now dominate many other apps.

Among the reports other key findings:

These are some interesting notes, which could help to shape your TikTok marketing approach. For more, you can check out TikToks full report here, or take a look at the infographic highlights below.

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TikTok Shares New Insights into Usage Trends, and its Impact on Audience Behaviors [Infographic] - Social Media Today

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September 4th, 2021
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