Mediaboss Marketing

What are Social Media Marketing Tools?

Social Media Marketing Tools provide underappreciated features not common to all social media management suites. They can be hyper-specific and dedicated to one thing like brand activation or contesting. They might be focused on gaining followers on a single platform (e.g. Instagram).

Applications in this category fall under several names. Social media advocacy tools encourage employees and brand customers to promote companies across their own social media profile and feeds. Beyond that, social media promotion might include contesting, sweepstakes, or polls. Social media curation tools help marketers find and reuse user-generated content. UGC can then be cast into a feed, social media wall, television, or even a Jumbotron.

Many social media marketing tools are specialists. Thus they may provide just one or several of these things:

Social media aggregation, RSS Feed or social dashboard

Social media widget, browser extensions

Location-based services and analytics

Chat and social media messaging

Social media brand search tool

Media (e.g. gif) uploading, distribution

Social contesting and sweepstakes

Social media games

Social media incentives and prize fulfillment

Social media brand activation

Hashtag campaign

Contesting and campaign analytics

Social wall for events or website

Link shortening for campaigns

Social media marketing management vendors often provide free tools and free limited versions of their flagship management suites. Beyond these, pricing of social activation tools is tiered. Tiers may support variable amounts of user accounts, volume of outreach, or include additional advanced features. Enterprise level tiers frequently provide dedicated account management and 24x7 customer support.

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Top Social Media Marketing Tools in 2018 | TrustRadius