Trump’s social media company will go public after merger with shell company is approved – WDSU New Orleans
Donald Trump is returning to the stock market.Shareholders of Digital World Acquisition Corp., a publicly traded shell company, approved a deal to merge with the former presidents media business in a Friday vote. That means Trump Media & Technology Group, whose flagship product is social networking site Truth Social, will soon begin trading on the Nasdaq stock market.Related video above: Trump has days to pay $464 million bond before assets seizedTrump could receive a sizeable payout in the process. He would own most of the combined company or nearly 79 million shares. Multiply that by Digital Worlds closing stock price Thursday of $42.81, and the total value of Trump's stake could surpass $3 billion. The shares did fall 5% after the merger approval was announced.The deal's greenlight arrives at a time the presumptive Republican presidential nominee is facing his most costly legal battle to date: a $454 million judgment in a fraud lawsuit.But Trump won't be able to cash out the Friday deal's windfall immediately, unless some things change, due to a lock-up provision that prevents company insiders from selling newly issued shares for six months.Trump's presidential campaign did not immediately respond to request for comment.Trumps earlier foray into the stock market didnt end well. Trump Hotels and Casino Resorts went public in 1995 under the symbol DJT the same symbol Trump Media will trade under. By 2004, Trumps casino company had filed for bankruptcy protection and was delisted from the New York Stock Exchange.Ahead of the merger's approval, Digital World's regulatory filings listed many of the risks its investors face, as well as those of the Truth Social owner once Trump Media also goes public.One risk, the company said, is that Trump would be entitled to vote in his own interest as a controlling stockholder which may not always be in the interests of all shareholders. Digital World also cited the high rate of failure for new social media platforms, as well as Trump Media's expectation that it would lose money on its operations for the foreseeable future.Trump Media lost $49 million in the first nine months of last year, when it brought in just $3.4 million in revenue and had to pay $37.7 million in interest expenses.Trump Media and Digital World first announced their merger plans in October 2021. In addition to a federal probe, the deal has faced a series of lawsuits leading up to Friday's vote.Truth Social launched in February 2022, one year after Trump was banned from major social platforms including Facebook and Twitter, the platform now known as X, following the Jan. 6 insurrection at the U.S. Capitol. He's since been reinstated to both but has stuck with Truth Social as a megaphone for his message.Trump promoted Truth Social in a post on the social media network Thursday evening, saying: TRUTH SOCIAL IS MY VOICE, AND THE REAL VOICE OF AMERICA!!! MAGA2024!!!Trump Media hasn't so far disclose Truth Social's user numbers. But research firm Similarweb estimates that it had roughly 5 million active mobile and web users in February. That's far below TikTok's more than 2 billion and Facebook's 3 billion but still higher than rivals like Parler, which has been offline for nearly a year but is planning a comeback, or Gettr, which had less than 2 million visitors in February.
Donald Trump is returning to the stock market.
Shareholders of Digital World Acquisition Corp., a publicly traded shell company, approved a deal to merge with the former presidents media business in a Friday vote. That means Trump Media & Technology Group, whose flagship product is social networking site Truth Social, will soon begin trading on the Nasdaq stock market.
Related video above: Trump has days to pay $464 million bond before assets seized
Trump could receive a sizeable payout in the process. He would own most of the combined company or nearly 79 million shares. Multiply that by Digital Worlds closing stock price Thursday of $42.81, and the total value of Trump's stake could surpass $3 billion. The shares did fall 5% after the merger approval was announced.
The deal's greenlight arrives at a time the presumptive Republican presidential nominee is facing his most costly legal battle to date: a $454 million judgment in a fraud lawsuit.
But Trump won't be able to cash out the Friday deal's windfall immediately, unless some things change, due to a lock-up provision that prevents company insiders from selling newly issued shares for six months.
Trump's presidential campaign did not immediately respond to request for comment.
Trumps earlier foray into the stock market didnt end well. Trump Hotels and Casino Resorts went public in 1995 under the symbol DJT the same symbol Trump Media will trade under. By 2004, Trumps casino company had filed for bankruptcy protection and was delisted from the New York Stock Exchange.
Ahead of the merger's approval, Digital World's regulatory filings listed many of the risks its investors face, as well as those of the Truth Social owner once Trump Media also goes public.
One risk, the company said, is that Trump would be entitled to vote in his own interest as a controlling stockholder which may not always be in the interests of all shareholders. Digital World also cited the high rate of failure for new social media platforms, as well as Trump Media's expectation that it would lose money on its operations for the foreseeable future.
Trump Media lost $49 million in the first nine months of last year, when it brought in just $3.4 million in revenue and had to pay $37.7 million in interest expenses.
Trump Media and Digital World first announced their merger plans in October 2021. In addition to a federal probe, the deal has faced a series of lawsuits leading up to Friday's vote.
Truth Social launched in February 2022, one year after Trump was banned from major social platforms including Facebook and Twitter, the platform now known as X, following the Jan. 6 insurrection at the U.S. Capitol. He's since been reinstated to both but has stuck with Truth Social as a megaphone for his message.
Trump promoted Truth Social in a post on the social media network Thursday evening, saying: TRUTH SOCIAL IS MY VOICE, AND THE REAL VOICE OF AMERICA!!! MAGA2024!!!
Trump Media hasn't so far disclose Truth Social's user numbers. But research firm Similarweb estimates that it had roughly 5 million active mobile and web users in February. That's far below TikTok's more than 2 billion and Facebook's 3 billion but still higher than rivals like Parler, which has been offline for nearly a year but is planning a comeback, or Gettr, which had less than 2 million visitors in February.
View original post here:
Trump's social media company will go public after merger with shell company is approved - WDSU New Orleans
- Trump offers buy tip on social media hours before tariff pause that made stocks soar - AP News - April 16th, 2025 [April 16th, 2025]
- Three AI-generated images posted on social media show examples of the AI action doll trend. On the left is a LinkedIn image posted by the Chartered... - April 16th, 2025 [April 16th, 2025]
- Social media rebrands: The failure - X, the insipid - Meta and the success - Instagram - Bizcommunity - April 16th, 2025 [April 16th, 2025]
- How creators use automation tools to deliver authentic, monetizable content - Digiday - April 16th, 2025 [April 16th, 2025]
- USCIS to Consider Antisemitic Activity When Reviewing Immigration Applications - Boundless Immigration - April 16th, 2025 [April 16th, 2025]
- How to Market Your Business on Social Media: 7 Effective Ways - Breaking AC - April 16th, 2025 [April 16th, 2025]
- Social Securitys announcements are leaving its website and moving to X: reports - MarketWatch - April 16th, 2025 [April 16th, 2025]
- Feeling FOMO for something thats not even fun? Its not the event youre missing, its the bonding - The Conversation - April 5th, 2025 [April 5th, 2025]
- 11 ways to use AI in social media (not just for content creation) - Hootsuite - April 5th, 2025 [April 5th, 2025]
- Trump on Tariffs: Relax, Im Purposely Crashing the Market - New York Magazine - April 5th, 2025 [April 5th, 2025]
- AI in Social Media Market Status, Growth, and Trends Insights | Scope By 2032 - openPR.com - April 5th, 2025 [April 5th, 2025]
- Study: 70% of performance marketers testing new ad formats amid diminishing returns on social - Marketing-Interactive - April 5th, 2025 [April 5th, 2025]
- The Best Time to Post in 2025, Based on 30K Brands and Creators - Social Media Today - April 1st, 2025 [April 1st, 2025]
- META, PINS, or SNAP: Which Social Media Stock Can Withstand a Market Correction? - TipRanks - April 1st, 2025 [April 1st, 2025]
- xAI Acquires X in a Deal That Secures the Apps Immediate Future - Social Media Today - April 1st, 2025 [April 1st, 2025]
- Consumer experience on social media can affect ad performance, says research - marketing-beat.co.uk - April 1st, 2025 [April 1st, 2025]
- Business tips: How to use social media to your advantage (and why it works) | OPINION - Cape Cod Times - March 30th, 2025 [March 30th, 2025]
- How to Use Disruptive Storytelling to Thrive as a Marketer - Social Media Examiner - March 30th, 2025 [March 30th, 2025]
- JCPenney embraces social-first marketing with VaynerMedia hire - Marketing Dive - March 30th, 2025 [March 30th, 2025]
- Will Instagram Be the Most Important Social Marketing Channel in 2020? - Spiceworks News and Insights - March 30th, 2025 [March 30th, 2025]
- 10 Best Social Media Marketing Books to Read in 2020 - Spiceworks News and Insights - March 30th, 2025 [March 30th, 2025]
- TikTok Outlines Updates To In-Stream Shopping Ads and Options - Social Media Today - March 30th, 2025 [March 30th, 2025]
- YouTube Shorts Added to Google: The Rise in Social Search Is Changing Influencer Marketing - Hello Partner - March 30th, 2025 [March 30th, 2025]
- Metas Instagram Announces New AI-Powered Tools, Creator Marketing Solutions - Adweek - March 30th, 2025 [March 30th, 2025]
- Why your business needs a social media marketing agency to thrive online - Arizona Big Media - March 30th, 2025 [March 30th, 2025]
- Social media suggests seed oils like canola are bad for you. More science is saying otherwise - CBC News - March 30th, 2025 [March 30th, 2025]
- Pinterest Shares Coachella Fashion Trends Based on Pin Searches - Social Media Today - March 30th, 2025 [March 30th, 2025]
- Digiday+ Research Briefing: A look at the state of social marketing as the TikTok ban draws near - Digiday - March 13th, 2025 [March 13th, 2025]
- Social Media Using You For Marketing Test Without Consent? Shocking Revelation Made By New Study - NDTV - March 13th, 2025 [March 13th, 2025]
- Trump makes flurry of posts as global markets fall amid fears of US recession - The Guardian US - March 13th, 2025 [March 13th, 2025]
- I want to be the anti-Steven Bartlett: Is this social medias secret svengali? - The Drum - March 13th, 2025 [March 13th, 2025]
- How SMM panels are reshaping the industry: The future of social media marketing - London Daily News - March 13th, 2025 [March 13th, 2025]
- Indian Women's Wear Market Growth Fueled by Social Media Influence and Celebrity Endorsements - openPR - March 13th, 2025 [March 13th, 2025]
- AI, advertising and authenticity: The battle over social media bots - Marketing Tech - March 9th, 2025 [March 9th, 2025]
- Is This the Beginning of the End of Big Social Media? - CMSWire - March 9th, 2025 [March 9th, 2025]
- Reaching Gen Z in unexpected placeshow brands can win their attention - Ad Age - March 9th, 2025 [March 9th, 2025]
- Tech giants oppose YouTube's exemption from Australia's social media ban for children - Storyboard18 - March 9th, 2025 [March 9th, 2025]
- TikTok Sets Deadline for the Switch to Its Creative Suite - Social Media Today - March 1st, 2025 [March 1st, 2025]
- Later Announces Partnership with Snap Inc. Delivering the Industry's Most Comprehensive Integration for Social and Influencer Marketing - PR Newswire - March 1st, 2025 [March 1st, 2025]
- Safety Jevon Holland thinks Dolphins' social media indicates they've 'kind of moved on' - NFL.com - March 1st, 2025 [March 1st, 2025]
- How TikTok Users Respond to Music in Brand Promotions - Social Media Today - February 27th, 2025 [February 27th, 2025]
- Cyber Social Media Marketing Unveils Major Platform Upgrade with Advanced AI Algorithms and Tools to Deliver Greater Value for Global Users - Macau... - February 27th, 2025 [February 27th, 2025]
- New research unveils the "dark side" of social media influencers and their impact on marketing and consumer behaviour - University of... - February 27th, 2025 [February 27th, 2025]
- There's a Creative Revolution at the Heart of #HillmanTok - Adweek - February 25th, 2025 [February 25th, 2025]
- What Lush learned from three years of being mostly offline - Marketing Brew - February 25th, 2025 [February 25th, 2025]
- The 'dark side' of social media influencers and their impact on marketing and consumer behavior - Phys.org - February 25th, 2025 [February 25th, 2025]
- Digiday+ Research: Facebook and Instagram volley for dominance in brand marketing on Meta - Digiday - February 25th, 2025 [February 25th, 2025]
- Call for regulation to protect people with substance use disorder from exploitative marketing practices on social media - Medical Xpress - February 25th, 2025 [February 25th, 2025]
- UK Universities are reluctant to break a toxic social media relationship - LSE - February 25th, 2025 [February 25th, 2025]
- Global Trends in Social Media Marketing: How Instagram Leads the Way - World Business Outlook - February 23rd, 2025 [February 23rd, 2025]
- Snapchat Highlights the Value of AR in Driving Audience Connection - Social Media Today - February 23rd, 2025 [February 23rd, 2025]
- The brands making the biggest splash on social media, from Spotify and Netflix to fast-growing Fenty Hair - Business Insider - February 23rd, 2025 [February 23rd, 2025]
- Gen Z job seekers are turning to social media to find employment. Expert tips on making it work for you - Fortune - February 23rd, 2025 [February 23rd, 2025]
- Assessing the Winners of the Super Bowl Ad Blitz [Infographic] - Social Media Today - February 23rd, 2025 [February 23rd, 2025]
- TikTok Launches Updated Automotive Ad Options - Social Media Today - February 23rd, 2025 [February 23rd, 2025]
- TikTok Launches Automotive Ads Even as Its Future In the US Remains Uncertain - Adweek - February 23rd, 2025 [February 23rd, 2025]
- Social Media: An Irreplaceable Marketing Tool - BW Marketing World - February 23rd, 2025 [February 23rd, 2025]
- The Future Of Social Media Marketing Is Real, Raw & AI-powered - BW Marketing World - February 23rd, 2025 [February 23rd, 2025]
- AI Is Transforming the Workplace Including Social Media Marketing. Here's How Businesses Can Actually Use It. - Entrepreneur - February 18th, 2025 [February 18th, 2025]
- How to Build a Marketing Strategy That Doesnt Depend on Social Media - SUCCESS Magazine - February 18th, 2025 [February 18th, 2025]
- Houston ISD board votes 9-0 in favor of seeking legal action against social media platforms - ABC13 Houston - February 18th, 2025 [February 18th, 2025]
- Beyond Likes and Shares How to Leverage Influencer Partnerships in the New Era of Social Media - Entrepreneur - February 18th, 2025 [February 18th, 2025]
- Trump Media says it lost more than $400 million last year while revenue dropped 12% - CBS News - February 18th, 2025 [February 18th, 2025]
- Targets DEI retreat: Inclusivity was never more than a marketing stunt - MarTech - February 18th, 2025 [February 18th, 2025]
- Merchantwise expands with social and influencer marketing acquisition - Marketing Interactive - February 18th, 2025 [February 18th, 2025]
- BuzzFeed to launch new social media platform in beta this year - Performance Marketing World - February 18th, 2025 [February 18th, 2025]
- Could long form writing be a secret to business success? - Stuff - February 18th, 2025 [February 18th, 2025]
- Will Law Firm Marketing Change Under the Trump Administration? - The Social Media Butterfly - February 14th, 2025 [February 14th, 2025]
- Caught in the Web: Surviving the Unpredictable World of Social Media Algorithms - Passionate In Marketing - February 14th, 2025 [February 14th, 2025]
- AI Licensing Deals With Google and OpenAI Make Up 10% of Reddit's Revenue - Adweek - February 14th, 2025 [February 14th, 2025]
- Social media groups can offer support to new parents. Heres how to tell if theres marketing involved - The Conversation - February 14th, 2025 [February 14th, 2025]
- Foxs IndyCar marketing campaign drawing nearly 90% positive social media sentiment - Sports Business Journal - February 14th, 2025 [February 14th, 2025]
- Nextech3D.ai Embarks on Social Media Marketing and Unveils New AI Product Suite - TipRanks - February 14th, 2025 [February 14th, 2025]
- Leadership Through Turbulence: Insights from Maggie Schmerin of United Airlines - Adweek - February 14th, 2025 [February 14th, 2025]
- Skipton social media marketing prodigy wins Young Apprentice of the Year award - Yahoo News UK - February 14th, 2025 [February 14th, 2025]
- How one brand is looking to bring trust and authenticity to social commerce - Marketing Week - February 14th, 2025 [February 14th, 2025]
- Nextech3D.ai Launches First-Ever Social Media Marketing Initiative As New AI 3D Products Emerge - Batesville Daily Guard - February 14th, 2025 [February 14th, 2025]
- AI Tools for Social Media Market Share will be booming in next 10 years - openPR - February 14th, 2025 [February 14th, 2025]
- Nextech3D.ai Launches First-Ever Social Media Marketing Initiative As New AI 3D Products Emerge - Weatherford Democrat - February 14th, 2025 [February 14th, 2025]
- Report Looks at Average Social Media Post Performance in the Major Apps - Social Media Today - February 7th, 2025 [February 7th, 2025]