Video: How Focus Brands’ former COO went from brand lead to social influencer – AdAge.com
Category: Social Marketing
Cole started her career as a server at Hooters before climbing the corporate ranks and joining Focus Brands, owner of Cinnabon, Auntie Anne's and other chains. At the end of 2020, she left Focus Brands, where she was chief operating officer,and is now focusing her efforts on sitting on corporate and nonprofit boards, like HumanCo SPAC,and helping to advise young entrepreneurs. Cole has found a following on social platforms like Clubhouse and LinkedIn, where she regularly hosts chats and classes on everything from leadership to tech innovation.
Read more about brands and NFTs:Everything brands need to know about NFT marketing How brands are used by marketersan updated list
These days Cole says what excites her is some of theemerging opportunities for brands to connect with consumers. Cole will discuss the future of NFTs, how brands can play in the metaverse and the evolution of influencer marketing.
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Video: How Focus Brands' former COO went from brand lead to social influencer - AdAge.com
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