Mediaboss Marketing

By Chris Reidy, Globe Staff

Visible Measures Corp. said that its Metrics tracking system has been granted industry accreditation for measuring the performance of online video viewed on social media.

Visible Measures, a company with offices in Boston, describes Metrics as an analytics and advertising platform. Visible Measures said its Metrics tools can provide its customers and clients with visibility into the performance of in social media marketing efforts.

In a press release, Visible Measures said that the Media Rating Council, an industry group that audits and accredits media measurement services, has voted to grant accreditation to a range of Visible Measures’ metrics for digital video.

“For the first time, consumers are actually choosing to watch, share, and evangelize video advertising, and brand marketers need a way to quantify all the resulting earned media,” Visible Measures founder and chief executive Brian Shin said in a statement. “We believe that the social consumption and sharing of branded content affords entirely new opportunities for marketers.”

Visible Measure’s ability to measure and amplify the performance of a video marketing campaign on social media helps advertisers to be more effective, Shin said.

Chris Reidy can be reached at reidy@globe.com.

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Visible Measures gets accreditation for system that measures social media marketing