Walker Hayes on TikTok-inspired viral Applebee’s ad – AdAge.com
At a time where entertainers were forced to go on a hiatus due to COVID-19 preventing concerts and large-scale events, you were able to keep music going. When did you begin creating the song?
The song really isn't that old. Country Stuff (his album) was released June 4th. And I would guarantee you that Fancy Like was either written at the end of April or the beginning of May. We had finished Country Stuff and as soon as we finished we were like, all bets are off. Let's just break the rules, and so we wrote Fancy Like, I'm actually sitting in the room where we wrote it on a Monday and we knew it was going on the album that night.
The vocal that's on the track is the vocal that I cut at home that day. When you talk about bringing people together, when I think about creators, when the world is where it is right now, we all just desperately feel hopeless, but artists just want to help. You truly think to yourself How can I write something to help people? You don't think a song about Applebee's is going to be medicine that everybody needs, but you just want to help. I was home longer than I've ever been home in my life and that's what this song is about, it is what we do as a household, as a couple and I doubt I would have written that song if I had been gone doing shows. It came out of a special place and a special headspace. The song is a great distraction from all the division going on in the world.
Applebee's has hooked my family with some sick gift cards, so weve been putting those to use. I mean, why would I go anywhere else? Applebee's has been so gracious! The fact that they had a sense of humor and had fun jumping up and using the song in the commercial was like a consideration to be a part of their family, and we loved it. Applebee's is definitely who we are, so we'll take it.
This memory is priceless, it just wasnt calculated and thats a great lesson to me. My daughter is learning that there's no limit. She realized that that dance she created in a couple minutes with her dad can reach the other side of the earth in a moment and make somebody happy as they learn it with somebody they love. Lela is learning the power of music. I'll do a dance to every song if my daughter wants, to me its really about that. Sweating on the porch with her and laughing every time I mess it up. Were all just on cloud nine and were grateful.
(Laughing) No, I always see [social media apps] as an exciting challenge. You figure one out and then another one comes out. I love the fact that TikTok takes all gatekeepers out of the equation. Just like we did with Fancy Like we literally posted a video and it got to the universe and thats all you can ask as an artist.
As were coming out of it and this song is popping, Im having to say yes to really large exposures, TV spots and stuff. I have to remain true to my priorities and where this came from. This came from being with my family and so its really been challenging. I love the opportunity, but I want to be with my family.
Easy! It really is the Bourbon steak. My family is alarmed if I order something different. I love the quesadilla burger, its really a close second to the Bourbon steak. Always the Oreo Shake, it doesnt matter what I get, I always finish it off with that.
Go here to read the rest:
Walker Hayes on TikTok-inspired viral Applebee's ad - AdAge.com
- Carbon County Office of Tourism Partners with Marketing Elevated for Free Social Media Training - ETV News - January 13th, 2025 [January 13th, 2025]
- 10 Key Roles of a Social Media Manager in 2020 - Spiceworks News and Insights - January 13th, 2025 [January 13th, 2025]
- Why TikTok Is Facing a U.S. Ban, and What Could Happen Next - The New York Times - January 13th, 2025 [January 13th, 2025]
- Will Metas Revised Approach to Moderation Impact Its Ad Business? - Social Media Today - January 13th, 2025 [January 13th, 2025]
- Influencer Marketing Will Be Anything but Stagnant in 2025 - Adweek - January 7th, 2025 [January 7th, 2025]
- Exclusive | Influencer Marketings M&A Streak Continues With Mavely Sale - The Wall Street Journal - January 7th, 2025 [January 7th, 2025]
- The Soup Spoon promotes healthier living in new social media campaign - Marketing Interactive - January 7th, 2025 [January 7th, 2025]
- Tips for 2025: Marketing experts say social media presence is key even for B2B - ROI-NJ.com - January 3rd, 2025 [January 3rd, 2025]
- For Comics, Honing Jokes Has Taken a Back Seat to Marketing. Thats Not Good. - The New York Times - January 3rd, 2025 [January 3rd, 2025]
- ICYMI: 5 Things to Focus On In 2025 - substack.com - January 3rd, 2025 [January 3rd, 2025]
- Olaf Scholz: German election will not be decided by social media owners - The Guardian - January 1st, 2025 [January 1st, 2025]
- The evolution of X: How Musk transformed the social media giant in 2024 - BBC.com - January 1st, 2025 [January 1st, 2025]
- 3 Social Media Stocks Connecting the World - Inkl - December 25th, 2024 [December 25th, 2024]
- Hummingbirds bring new perspective to social media marketing, including in the Quad-Cities - Quad-City Times - December 25th, 2024 [December 25th, 2024]
- Smarter AI Agents and Shoppable Content: The Marketing Trend Driving the Digital Entertainment Business - PC Tech Magazine - December 25th, 2024 [December 25th, 2024]
- Social Networking Market to Grow $238.4B by 2028, Boosted by Internet And AI Trends - That Eric Alper - December 22nd, 2024 [December 22nd, 2024]
- Social media platforms have work to do to comply with Online Safety Act, says Ofcom - The Guardian - December 22nd, 2024 [December 22nd, 2024]
- Five things that will shape social media in 2025 - Marketing magazine Australia - December 22nd, 2024 [December 22nd, 2024]
- Social Media Marketing will not be enough in 2025: Unlock New Audiences with Alternative Advertising - TechCabal - December 22nd, 2024 [December 22nd, 2024]
- 10 of the best social media marketing moments of 2024 - Ad Age - December 22nd, 2024 [December 22nd, 2024]
- X Provides Usage Insights and Ad Tips for Q5 - Social Media Today - December 18th, 2024 [December 18th, 2024]
- Microtargeting in Social Media Marketing Explained by Huta Digital - Robotics and Automation News - December 18th, 2024 [December 18th, 2024]
- B2B CMOs plan to boost AI and social media spending in 2025 - Ad Age - December 18th, 2024 [December 18th, 2024]
- Marketing trends 2025: Millennials, Gen Z and the boom in social media shopping - Revista Merca2.0 - December 18th, 2024 [December 18th, 2024]
- How social media personalities are shaping the future of marketing - Straight Arrow News - December 18th, 2024 [December 18th, 2024]
- Brain rot surged in 2024what marketers should know about the social media trend - Ad Age - December 12th, 2024 [December 12th, 2024]
- How the Brooklyn Nets became the most-liked NBA team on TikTok - Marketing Brew - December 12th, 2024 [December 12th, 2024]
- Killing of UnitedHealthcare CEO prompts flurry of stories on social media over denied insurance claims - CNN - December 12th, 2024 [December 12th, 2024]
- Trump Tests Ethical Boundaries With Branded Merch. (And All Sales Are Final.) - The New York Times - December 12th, 2024 [December 12th, 2024]
- Thumzup Launches on X Corp, Transforming Social Media Advertising Potential with Access to Over 535M Active Users - Marketscreener.com - December 12th, 2024 [December 12th, 2024]
- Health insurance CEO shooting unleashes Internet vitriol aimed at industry - USA TODAY - December 12th, 2024 [December 12th, 2024]
- Key Trends in the Social Business Intelligence Market with - openPR - December 12th, 2024 [December 12th, 2024]
- Age limits on social media must be enforced strictly, says Fahmi Fadzil - Marketing Interactive - December 12th, 2024 [December 12th, 2024]
- Why Spotify Wrapped Is The Ultimate Test For Reactive Social Marketing - Forbes - December 5th, 2024 [December 5th, 2024]
- Teens, Tweets, and TikTok: Marketing Safely in a Changing Social Media World - CMSWire - December 5th, 2024 [December 5th, 2024]
- 40 social media post ideas when youre fresh out of inspiration - Hootsuite - December 5th, 2024 [December 5th, 2024]
- Thumzup Plans Integration of Proprietary Advertising Platform with TikTok to Significantly Expand Potential Social Media Market Reach - Business Wire - December 5th, 2024 [December 5th, 2024]
- 30 Under 30 Marketing & Advertising 2025: The Young Founders Using Fintech, Social Media And The Power Of Partnerships To Boost Brands Big And... - December 5th, 2024 [December 5th, 2024]
- These are the largest Chinese social networks: they have millions of users and you probably do not know them - Marketing 4 eCommerce - December 5th, 2024 [December 5th, 2024]
- Social Media Management Market Size is expected to increase at a 23.8 percentage CAGR between 2024 and 2030 - openPR - December 5th, 2024 [December 5th, 2024]
- Ravineos AI Tech Finds that 80% of Influencers Don't Disclose Brand Deals - Adweek - December 4th, 2024 [December 4th, 2024]
- Desperate for jobs, people try new social media tactics to stand out - The Washington Post - December 4th, 2024 [December 4th, 2024]
- A social media ban for under-16s passes the Australian Senate and will soon be a world-first law - KCBD - December 4th, 2024 [December 4th, 2024]
- Social Selling Software Market is Booming Worldwide | Gaining Revolution In Eyes of Global Exposure - openPR - December 4th, 2024 [December 4th, 2024]
- Trump Is Using Truth Social for Tariff Threats. DJT Stock Could Become the Next Reddit, Twitter. - Barron's - December 4th, 2024 [December 4th, 2024]
- Investing in Social Media Startups? Read This First - Investopedia - December 4th, 2024 [December 4th, 2024]
- The 2025 guide to (aesthetic) Pinterest marketing - blog.hootsuite.com - December 4th, 2024 [December 4th, 2024]
- All Things Real and Unreal Indonesian Drama on Social Media and Sex Work Heads to JAFF Market - Variety - December 4th, 2024 [December 4th, 2024]
- Parents warned against anti-aging skincare products marketed to children - KBTX - December 2nd, 2024 [December 2nd, 2024]
- Social Media Analytics Market Comprehensive Overview and Forecast 2024-2031 - openPR - December 2nd, 2024 [December 2nd, 2024]
- Heres Where Each of the Big Social Platform Stands on External Links - Social Media Today - November 30th, 2024 [November 30th, 2024]
- A social media ban in Australia for children under 16 will be first in the world - NPR - November 28th, 2024 [November 28th, 2024]
- The hunt for the next Twitter: all the news about alternative social media platforms - The Verge - November 28th, 2024 [November 28th, 2024]
- How Social Media Promotion of Vaping Targets Teens - Yale School of Medicine - November 28th, 2024 [November 28th, 2024]
- Trump threatens to impose sweeping new tariffs on Mexico, Canada and China on first day in office - CBS News - November 28th, 2024 [November 28th, 2024]
- Authenticity in influencer marketing: How to find authentic influencers - Sprout Social - November 26th, 2024 [November 26th, 2024]
- U.S. Fast Fashion Market Role of Social Media and Influencers - openPR - November 26th, 2024 [November 26th, 2024]
- Beyond the posts: Hidden costs of social media marketing - Monitor - November 26th, 2024 [November 26th, 2024]
- 20 Instagram trends you need to know in 2025 - Hootsuite - November 26th, 2024 [November 26th, 2024]
- How businesses can stand out on social media without burning a hole in their pockets - SmartCompany - November 24th, 2024 [November 24th, 2024]
- Is social commerce the holy grail of marketing? - Performance Marketing World - November 24th, 2024 [November 24th, 2024]
- Big techs warning on rushing teen ban on social media - The Australian Financial Review - November 24th, 2024 [November 24th, 2024]
- Has this really been thought through?: Australia proposes social media ban on under 16s - Performance Marketing World - November 24th, 2024 [November 24th, 2024]
- Why social media is no longer the shiny next big thing in marketing, Northeastern researcher explains - Northeastern University - November 21st, 2024 [November 21st, 2024]
- Bluesky uncovered: separating myth from reality in its post-election surge - Digiday - November 21st, 2024 [November 21st, 2024]
- Alix Earle shares her journey to social media success - University of Miami: News@theU - November 21st, 2024 [November 21st, 2024]
- Monks head of social sees this as the biggest challenge for marketers in the creator economy - Digiday - November 21st, 2024 [November 21st, 2024]
- The 5 next big things in media, entertainment, and social for 2024 - Fast Company - November 21st, 2024 [November 21st, 2024]
- Meta is helping brands reach more audiences across social media and it's all thanks to AI - Business Insider - November 21st, 2024 [November 21st, 2024]
- AI In Social Media Market Insights 2024-2033: Key Drivers, Size, Share, and Outlook - openPR - November 21st, 2024 [November 21st, 2024]
- How luxury automotive brands are leading social media marketing in China and the West - Jing Daily - November 21st, 2024 [November 21st, 2024]
- Is your business ready for these 5 shifts in social media? - Marketing Interactive - November 21st, 2024 [November 21st, 2024]
- AI in Social Media Market Revenue to Attain USD 39.69 Bn by 2033 - Precedence Research - November 21st, 2024 [November 21st, 2024]
- The role of social media on Gen Z views on food - ahdb.org.uk - November 21st, 2024 [November 21st, 2024]
- What is Bluesky? Everything to know about the X competitor. - TechCrunch - November 21st, 2024 [November 21st, 2024]
- Study: Over 50% of HK adults turn to social media for financial advice - Marketing Interactive - November 21st, 2024 [November 21st, 2024]
- Major Driver In Drone Light Shows Market 2024: Social Media And Movie Promotions Acts as Driver - EIN News - November 21st, 2024 [November 21st, 2024]
- What are the links between social media algorithms, generative AI and the spread of harmful content online? - Committees - November 21st, 2024 [November 21st, 2024]
- A week since the U.S. election and social media is becoming more fragmented than ever - Digiday - November 16th, 2024 [November 16th, 2024]
- Skypex Launches Innovative Platform Combining Trading Education and Social Marketing - Yahoo Finance - November 16th, 2024 [November 16th, 2024]