Mediaboss Marketing

According to the company's this integration offers brands unprecedented ability to design, publish, optimize and manage campaigns, giving marketers control over paid, earned and owned social media. More than 160 social metrics are aggregated from earned and owned channels while analysis of paid and earned media comes in real time to help brands reach the optimum audience each time.

"Integrating a brand's ads with its content is key to maximizing engagement through social media, yet powerful ad management had been a missing piece from social marketing software suites," said Victoria Ransom, Wildfire CEO. "We are delighted to partner with Adaptly to bring their innovative advertising optimization technology to our customers. We evaluated many solutions in the market and Adaptly was the clear leader, with a best-in-class technology that is science-based, data-driven, and results-focused."

Through the solution brands can:

• Target the most valuable audience segments
• Enhance social performance from newsfeed, brand pages and promotions
• Obtain an real time view of social media
• Optimize campaigns across social media

Nikhil Sethi, Adaptly CEO said, "We are excited to partner with Wildfire, to bring together paid, owned, and earned media. Integration of our proven ad optimization technology with Wildfire's results-driven platform allows brands to both improve the customer experience through smarter, more relevant advertising and drive significantly better results."

The platform is in limited beta currently; some early adopters have seen fan bases double and reductions in cost-per-fan by up to 49%.

Tags: Adaptly, social marketing, social media tools, social networks, Wildfire

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Wildfire, Adaptly partner for social marketing solution