Mediaboss Marketing

WASHINGTON--(BUSINESS WIRE)--DKT International, one of the largest providers of family planning products and services in the developing world, has pivoted operations by utilizing non-traditional marketing and distribution methods during COVID-19 to reach at-risk populations in underserved and war torn countries around the world with access to quality health services when and where they need them.

Sexual and reproductive health is an often overlooked, but vital aspect of not only health equality but also sustainable development. During the pandemic, many health systems have been overwhelmed making the provision of important family planning services more challenging than ever, says Chris Purdy, CEO of DKT International. However, DKT has worked tirelessly to ensure that women and couples not only have access to family planning products and services but understand the importance of these services through innovative, educational marketing avenues.

Some recent examples of DKT initiatives that further sexual and reproductive health equality include:

From condom vending in Iran to viral dance TikTok campaigns in the Philippines, DKT works to meet individuals where they are, even in a pandemic. The more normal and available family planning is to people, the more they are able to take part and make active decisions about their sexual and reproductive health an essential step to building a fairer, healthier world, adds Purdy.

Since 1989, DKT Internationals core mission has been to provide safe and affordable options for family planning and HIV prevention through social marketing in underserved countries throughout Latin America, Africa, and Asia.

Originally posted here:
World Health Day: Global Pandemic Strains Health Systems Calling for Non-Traditional Marketing & Distribution Channels to Provide Access to Family...