Mediaboss Marketing

Shrey Doshi, founder, Yellow, said, Crossword as a brand has been synonymous with reading in India. There is a certain nostalgia about it - for some, it was their first experience of a book chain, for others it is probably what sparked and even encouraged a love for reading."Bookstore chain, Crossword, has awarded its creative and digital mandate to Yellow, a creative agency based out of Mumbai.

As a part of their responsibilities, Yellow will direct the brands communication initiatives in the digital space and drive the brand engagement online, increasing in-store footfalls and overall growth through interesting and engaging work.

Nidhi Gupta, director, Crossword Bookstores, said, Yellow is an agency that impressed us with their innate sense of aesthetics coupled with a strong strategic approach. We cannot wait to see what their bright minds have in store for the future of this brand. We are looking forward to the fresh perspective they are about to bring us.

As part of the mandate, the agency will look after the games 360-degree digital duties. Agencys headquarters in Mumbai will amplify enrollment in the game with creative communications across social platforms such as Discord, Facebook, Instagram, Twitter, YouTube, and Telegram...

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Yellow wins creative and social media mandate for Crossword - ETBrandEquity