ZEE5s Ad-suite is helping brands deliver hyper-personalised content to relevant audiences and maximising ROI – YourStory
In the past, customer engagement was a fairly linear and straightforward process. A brand, which had a particular product or service would engage with its prospective clientele over print, hoardings, radio and television to build awareness. However, the digital media boom and the vast proliferation of mobile devices changed all that, and brands became aware that the customer was now looking for a more bespoke experience.
A recent study brought out in association with KPMG found that Indian viewers spent an average of 70 minutes a day on video platforms and that 87 percent accessed content on their mobile phones. The over-the-top (OTT) media market alone showed significant growth with 40 providers, and was valued at c. Rs. 35 billion in 2019. While this presented an unprecedented opportunity to reach out to customers, the challenge remained with how to do so in the most efficient manner with maximum. The right amplification tools help brands ensure that their content reaches the relevant audience and delivers the right message. But with the increasing proliferation of platforms, choosing the right one is crucial.
ZEE5 is a pioneer in the Indian OTT space. As the countrys largest ConTech brand, the platform streams hyper-personalised content across genres in 12 languages. It is also the country's largest producer of original content with nearly 14x that of other players like Hotstar.
In September 2019, ZEE5 announced the launch of AdSuite, an industry-disrupting world-class AdTech stack, which allows brands access to a large audience base, helps them segment and build various cohorts options with data insights, explore and adapt innovative ad formats and execute all of this in a brand-safe environment to run ads. It was created to be a one-stop solution for digital advertisers and brands looking to reach out to a quality audience. Ad Suite comprises five tools Ampli5, AdVault, PLAY5, Infonomix and Wishbox each with a unique approach to helping brands connect with their target audience.
Influence and impact: Ampli5 leverages influencer engagement, social marketing, branded content, content marketing and integration to boost brand loyalty and increase the impact of a campaign. It helps the brands understand what content images, video, editorial users will respond to and adapt their strategies accordingly.
Unlimited reach: AdVault offers advertisers a comprehensive range of solutions to match their campaign needs. It also helps deliver brand KPIs along with the flexibility to meet growing brand and marketing needs with the measurability to ensure unbeatable returns on marketing investment.
When packaged drinking water brand Bisleri was seeking to widen its reach, it decided to use the AdVault tool. The campaign targeted male and female audiences in the 18-44 age group across Maharashtra, Karnataka, Delhi, TN, AP, Telangana, UP, MP, and Rajasthan. Ad Vault enabled the brand to accelerate its reach in a targeted manner that exceeded expectations. Over a period of 60 days, the campaign garnered 8 million video reviews, 8.3+ million views, a 4.77 percent CTR on the video and an 81.9 percent video completion rate.
Gamification game-changer: PLAY5 is an interactive tool that allows brands to engage with consumers via customised gamification, branded polls, and quizzes that create increased brand engagement. Research has shown that brands witnessed 80 percent more engagement with their audience and 5X more plage views using gamification.
Beverage brand Tuborg wanted to increase engagement with its younger users, and chose PLAY5 to create a gamified Karaoke platform, complete with a scorecard. The audience could sing along to their favourite hits on their mobile phones and check their scores. Brands leveraging Play5 witnessed 5X more page views and 80 percent more consumer engagement.
Action insights: Infonomix helps brands plan action-led campaigns using five key parameters inventory, key-value, audience connection, devices, and geography. It helps brands segment audiences based on their interest, affinity, and demographics. Infonomix will give power to brands to segment and target to reach the right audience in the most effective way.
Video commerce reimagined: Wishbox is a tool that drives engagement through video commerce. It enables increased conversions, and delivers high-quality traffic to the brands site resulting in the discovery of relevant products, thereby enhancing the overall user experience.
ZEE5 also provides unprecedented reach. With over 84 original shows and films launched across Hindi, Bengali, Marathi, Tamil, Telugu and Kannada in 2019, there are 20+ new shows in the pipeline till April 2020. The platform also witnessed a significant 252 percent growth since its launch in February 2018, with 8.9 million peak daily average users and over 100 million downloads as of September 2019.
To find out how Zee5 can help your brand, click here.
Continued here:
ZEE5s Ad-suite is helping brands deliver hyper-personalised content to relevant audiences and maximising ROI - YourStory
- Carbon County Office of Tourism Partners with Marketing Elevated for Free Social Media Training - ETV News - January 13th, 2025 [January 13th, 2025]
- 10 Key Roles of a Social Media Manager in 2020 - Spiceworks News and Insights - January 13th, 2025 [January 13th, 2025]
- Why TikTok Is Facing a U.S. Ban, and What Could Happen Next - The New York Times - January 13th, 2025 [January 13th, 2025]
- Will Metas Revised Approach to Moderation Impact Its Ad Business? - Social Media Today - January 13th, 2025 [January 13th, 2025]
- Influencer Marketing Will Be Anything but Stagnant in 2025 - Adweek - January 7th, 2025 [January 7th, 2025]
- Exclusive | Influencer Marketings M&A Streak Continues With Mavely Sale - The Wall Street Journal - January 7th, 2025 [January 7th, 2025]
- The Soup Spoon promotes healthier living in new social media campaign - Marketing Interactive - January 7th, 2025 [January 7th, 2025]
- Tips for 2025: Marketing experts say social media presence is key even for B2B - ROI-NJ.com - January 3rd, 2025 [January 3rd, 2025]
- For Comics, Honing Jokes Has Taken a Back Seat to Marketing. Thats Not Good. - The New York Times - January 3rd, 2025 [January 3rd, 2025]
- ICYMI: 5 Things to Focus On In 2025 - substack.com - January 3rd, 2025 [January 3rd, 2025]
- Olaf Scholz: German election will not be decided by social media owners - The Guardian - January 1st, 2025 [January 1st, 2025]
- The evolution of X: How Musk transformed the social media giant in 2024 - BBC.com - January 1st, 2025 [January 1st, 2025]
- 3 Social Media Stocks Connecting the World - Inkl - December 25th, 2024 [December 25th, 2024]
- Hummingbirds bring new perspective to social media marketing, including in the Quad-Cities - Quad-City Times - December 25th, 2024 [December 25th, 2024]
- Smarter AI Agents and Shoppable Content: The Marketing Trend Driving the Digital Entertainment Business - PC Tech Magazine - December 25th, 2024 [December 25th, 2024]
- Social Networking Market to Grow $238.4B by 2028, Boosted by Internet And AI Trends - That Eric Alper - December 22nd, 2024 [December 22nd, 2024]
- Social media platforms have work to do to comply with Online Safety Act, says Ofcom - The Guardian - December 22nd, 2024 [December 22nd, 2024]
- Five things that will shape social media in 2025 - Marketing magazine Australia - December 22nd, 2024 [December 22nd, 2024]
- Social Media Marketing will not be enough in 2025: Unlock New Audiences with Alternative Advertising - TechCabal - December 22nd, 2024 [December 22nd, 2024]
- 10 of the best social media marketing moments of 2024 - Ad Age - December 22nd, 2024 [December 22nd, 2024]
- X Provides Usage Insights and Ad Tips for Q5 - Social Media Today - December 18th, 2024 [December 18th, 2024]
- Microtargeting in Social Media Marketing Explained by Huta Digital - Robotics and Automation News - December 18th, 2024 [December 18th, 2024]
- B2B CMOs plan to boost AI and social media spending in 2025 - Ad Age - December 18th, 2024 [December 18th, 2024]
- Marketing trends 2025: Millennials, Gen Z and the boom in social media shopping - Revista Merca2.0 - December 18th, 2024 [December 18th, 2024]
- How social media personalities are shaping the future of marketing - Straight Arrow News - December 18th, 2024 [December 18th, 2024]
- Brain rot surged in 2024what marketers should know about the social media trend - Ad Age - December 12th, 2024 [December 12th, 2024]
- How the Brooklyn Nets became the most-liked NBA team on TikTok - Marketing Brew - December 12th, 2024 [December 12th, 2024]
- Killing of UnitedHealthcare CEO prompts flurry of stories on social media over denied insurance claims - CNN - December 12th, 2024 [December 12th, 2024]
- Trump Tests Ethical Boundaries With Branded Merch. (And All Sales Are Final.) - The New York Times - December 12th, 2024 [December 12th, 2024]
- Thumzup Launches on X Corp, Transforming Social Media Advertising Potential with Access to Over 535M Active Users - Marketscreener.com - December 12th, 2024 [December 12th, 2024]
- Health insurance CEO shooting unleashes Internet vitriol aimed at industry - USA TODAY - December 12th, 2024 [December 12th, 2024]
- Key Trends in the Social Business Intelligence Market with - openPR - December 12th, 2024 [December 12th, 2024]
- Age limits on social media must be enforced strictly, says Fahmi Fadzil - Marketing Interactive - December 12th, 2024 [December 12th, 2024]
- Why Spotify Wrapped Is The Ultimate Test For Reactive Social Marketing - Forbes - December 5th, 2024 [December 5th, 2024]
- Teens, Tweets, and TikTok: Marketing Safely in a Changing Social Media World - CMSWire - December 5th, 2024 [December 5th, 2024]
- 40 social media post ideas when youre fresh out of inspiration - Hootsuite - December 5th, 2024 [December 5th, 2024]
- Thumzup Plans Integration of Proprietary Advertising Platform with TikTok to Significantly Expand Potential Social Media Market Reach - Business Wire - December 5th, 2024 [December 5th, 2024]
- 30 Under 30 Marketing & Advertising 2025: The Young Founders Using Fintech, Social Media And The Power Of Partnerships To Boost Brands Big And... - December 5th, 2024 [December 5th, 2024]
- These are the largest Chinese social networks: they have millions of users and you probably do not know them - Marketing 4 eCommerce - December 5th, 2024 [December 5th, 2024]
- Social Media Management Market Size is expected to increase at a 23.8 percentage CAGR between 2024 and 2030 - openPR - December 5th, 2024 [December 5th, 2024]
- Ravineos AI Tech Finds that 80% of Influencers Don't Disclose Brand Deals - Adweek - December 4th, 2024 [December 4th, 2024]
- Desperate for jobs, people try new social media tactics to stand out - The Washington Post - December 4th, 2024 [December 4th, 2024]
- A social media ban for under-16s passes the Australian Senate and will soon be a world-first law - KCBD - December 4th, 2024 [December 4th, 2024]
- Social Selling Software Market is Booming Worldwide | Gaining Revolution In Eyes of Global Exposure - openPR - December 4th, 2024 [December 4th, 2024]
- Trump Is Using Truth Social for Tariff Threats. DJT Stock Could Become the Next Reddit, Twitter. - Barron's - December 4th, 2024 [December 4th, 2024]
- Investing in Social Media Startups? Read This First - Investopedia - December 4th, 2024 [December 4th, 2024]
- The 2025 guide to (aesthetic) Pinterest marketing - blog.hootsuite.com - December 4th, 2024 [December 4th, 2024]
- All Things Real and Unreal Indonesian Drama on Social Media and Sex Work Heads to JAFF Market - Variety - December 4th, 2024 [December 4th, 2024]
- Parents warned against anti-aging skincare products marketed to children - KBTX - December 2nd, 2024 [December 2nd, 2024]
- Social Media Analytics Market Comprehensive Overview and Forecast 2024-2031 - openPR - December 2nd, 2024 [December 2nd, 2024]
- Heres Where Each of the Big Social Platform Stands on External Links - Social Media Today - November 30th, 2024 [November 30th, 2024]
- A social media ban in Australia for children under 16 will be first in the world - NPR - November 28th, 2024 [November 28th, 2024]
- The hunt for the next Twitter: all the news about alternative social media platforms - The Verge - November 28th, 2024 [November 28th, 2024]
- How Social Media Promotion of Vaping Targets Teens - Yale School of Medicine - November 28th, 2024 [November 28th, 2024]
- Trump threatens to impose sweeping new tariffs on Mexico, Canada and China on first day in office - CBS News - November 28th, 2024 [November 28th, 2024]
- Authenticity in influencer marketing: How to find authentic influencers - Sprout Social - November 26th, 2024 [November 26th, 2024]
- U.S. Fast Fashion Market Role of Social Media and Influencers - openPR - November 26th, 2024 [November 26th, 2024]
- Beyond the posts: Hidden costs of social media marketing - Monitor - November 26th, 2024 [November 26th, 2024]
- 20 Instagram trends you need to know in 2025 - Hootsuite - November 26th, 2024 [November 26th, 2024]
- How businesses can stand out on social media without burning a hole in their pockets - SmartCompany - November 24th, 2024 [November 24th, 2024]
- Is social commerce the holy grail of marketing? - Performance Marketing World - November 24th, 2024 [November 24th, 2024]
- Big techs warning on rushing teen ban on social media - The Australian Financial Review - November 24th, 2024 [November 24th, 2024]
- Has this really been thought through?: Australia proposes social media ban on under 16s - Performance Marketing World - November 24th, 2024 [November 24th, 2024]
- Why social media is no longer the shiny next big thing in marketing, Northeastern researcher explains - Northeastern University - November 21st, 2024 [November 21st, 2024]
- Bluesky uncovered: separating myth from reality in its post-election surge - Digiday - November 21st, 2024 [November 21st, 2024]
- Alix Earle shares her journey to social media success - University of Miami: News@theU - November 21st, 2024 [November 21st, 2024]
- Monks head of social sees this as the biggest challenge for marketers in the creator economy - Digiday - November 21st, 2024 [November 21st, 2024]
- The 5 next big things in media, entertainment, and social for 2024 - Fast Company - November 21st, 2024 [November 21st, 2024]
- Meta is helping brands reach more audiences across social media and it's all thanks to AI - Business Insider - November 21st, 2024 [November 21st, 2024]
- AI In Social Media Market Insights 2024-2033: Key Drivers, Size, Share, and Outlook - openPR - November 21st, 2024 [November 21st, 2024]
- How luxury automotive brands are leading social media marketing in China and the West - Jing Daily - November 21st, 2024 [November 21st, 2024]
- Is your business ready for these 5 shifts in social media? - Marketing Interactive - November 21st, 2024 [November 21st, 2024]
- AI in Social Media Market Revenue to Attain USD 39.69 Bn by 2033 - Precedence Research - November 21st, 2024 [November 21st, 2024]
- The role of social media on Gen Z views on food - ahdb.org.uk - November 21st, 2024 [November 21st, 2024]
- What is Bluesky? Everything to know about the X competitor. - TechCrunch - November 21st, 2024 [November 21st, 2024]
- Study: Over 50% of HK adults turn to social media for financial advice - Marketing Interactive - November 21st, 2024 [November 21st, 2024]
- Major Driver In Drone Light Shows Market 2024: Social Media And Movie Promotions Acts as Driver - EIN News - November 21st, 2024 [November 21st, 2024]
- What are the links between social media algorithms, generative AI and the spread of harmful content online? - Committees - November 21st, 2024 [November 21st, 2024]
- A week since the U.S. election and social media is becoming more fragmented than ever - Digiday - November 16th, 2024 [November 16th, 2024]
- Skypex Launches Innovative Platform Combining Trading Education and Social Marketing - Yahoo Finance - November 16th, 2024 [November 16th, 2024]