Mediaboss Marketing

Mini

BeReal is a social networking app that has most recently caught the interest of the internet generation. The French app gives you only two minutes to share what you are doing by taking two simultaneous photos from your phone. It is addictive, it is boring and it will frustrate you.

The social network was invented so that people had a way of keeping in touch with our friends and family, whom they cannot see on an everyday basis; to feel more connected to their loved ones. Soon, things started to change not for the better and instead of putting up photos and videos of what we were doing, we started doing it for the 'Gram, showing off our "best" selves to our friends and followers.

BeReal (pronounced Biril) is a French app that changes all of that. Every day at any random time, everyone on the app will be notified to post a photo. In two minutes. Which, in all honesty, is way scarier when you actually do it. The pressure is is very...Real.

With BeReal, it is what it is. And it is very boring. If Instagram is filled with photos and videos of beautiful people at exotic locations, engaging in all sorts of adventures, BeReal is your half-naked neighbour sitting in the living room eating Dal Roti, watching Netflix. The app does not give you time to freshen up and fix your appearance.

At any given point in the day, you could receive a notification on your phone, saying its Time to BeReal and you have to post within the two-minute window. The app takes two photos simultaneously one from the back camera and one from the front and if you post late, it notifies your friends. So, everyone will know if #WokeUpLikeThis really happened or if its just a hashtag.

The whole point of the app is to be authentic and sometimes being authentic means being mundane and boring. The apps official description even says, BeReal wont make you famous. If you want to become an influencer you can stay on TikTok and Instagram. Regardless of how many million followers one has on Instagram, everyone is going to look not-their-best on BeReal. It is just a matter of whom you want to look not-your-best in front of.

First Published:Aug 09, 2022, 10:42 AM IST

Originally posted here:
BeReal is an unpredictable and boring social network app and that's what makes it fun - CNBCTV18