Mediaboss Marketing

By Kathleen Parrish from the SonicBids Blog.

If you've been keeping up with the Sonicbids blog lately, you already know that a strong online presence as a musician is crucial for gaining fans and exposure. Utilizing a smart social media strategy will help your band stand out, especially if youre updating your pages regularly and connecting with your fans. With the various social networking sites out there, it can be overwhelming to find a plan and stick to it across all platforms. Here are five tips for creating and maintaining a comprehensive social media strategy.

1. Be consistent

If your website is covered in candy and pink bubble letters, but your Twitter is dark blue and dreary, this can be pretty confusing to your audience. Keep your presence consistent across all forms of social media. From colors to fonts, having a consistent look helps assert who you are as a group and makes your presence recognizable everywhere online.

2. Don't rely solely on Facebook

While Facebook is one of the leading social networking sites and should certainly be part of your social media strategy, its restrictive new timeline means your content is only reaching a small percentage of your fans, even if you're paying to promote your page. To promote your music to a larger audience, make sure youre (actively) using other sites such as Twitter, Instagram, YouTube, and SoundCloud.

3. Switch up your content

Rather than text-heavy posts, alternating between shorter text posts, pictures, and videos often creates a higher engagement rate. Posts should relate to your music and band, but asking fans questions is always a good way to increase engagement.

Certain content is going to be more suitable for certain platforms. For example, Twitter only allows 140 characters, so a long text post would be best for Facebook or your website. Pictures are well-received over all forms of social media, so sharing something on Instagram would work equally as well on Twitter, Facebook, or your website.

4. Post frequently

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CAREER: 5 Tips for Marketing Music with a Comprehensive Social Media Strategy