Mediaboss Marketing

June 28, 2017 | Mobile | Social Media

India has experienced explosive growth in the number of Facebook users over the past few years, making the country home to the largest share (32.6%) of users in Asia-Pacific.

According to eMarketers latest worldwide social network users forecast, 182.9 million people in India will log on to Facebook regularly in 2017, equating to 69.9% of social network users and 42.6% of internet users. eMarketer expects user growth to continue throughout the forecast period, increasing 20.0% this year. By 2021, 70.1% of social network users in India will access Facebook at least once per month.

Mobile social network usage is helping to drive up Facebook usage in India. This year, 96.5% of Facebook users will access the platform via mobile device, up from 90.3% in 2015.

By comparison, Twitter users in India will total 10.9 million this year, with 4.2% of social network users and 2.6% of internet users in the country accessing the platform. That number is forecast to reach 15.7 million by 2021, eMarketer estimates.

Mobile devices continue to fall in price, making them increasingly accessible to the average Indian consumer, according to Monica Peart, eMarketers senior forecasting director. This trend will continue to positively impact the growth of various internet activities, including regular use of the countrys most popular social networking platform, Facebook.

Using data collected from sensors, infrastructure and networked devices, smart-city projects are helping municipalities improve efficiency, boost sustainability and encourage economic development. They are also creating more collaborative environments among cities and their businesses and residents. Preview Report

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eMarketer Forecasts Strong Growth in Facebook Users in India - eMarketer