Mediaboss Marketing

GroupM, WPPs media investment group, is expanding its Premium Supply offering with video to the U.S.

SpotX has been tapped to supply technology and act as the preferred programmaticvideo exchange partner for GroupM Premium Supply (GPS) in the U.S.

Participating publishers use the fully-auditable GPS supply marketplace to reserve premium inventory for media buyersclients, and commit to reduced fees and transparency about auction procedures and fees.

GPS allows clients to leverage our scale in a biddable environment while at the same timeensuring theyre accessing only the best possible publisher inventory in each market, GroupM Global Head of Investment Strategy Andrew Meaden said in the announcement.

SpotX waschosen because of its strong supply-side relationships, according to Esra Bacher, managing partner - programmatic investment lead at GroupM,

In addition to providing GroupM clients with directaccess to premium video inventory to complement linear TV buys, SpotX will help develop programmatic solutions to help GroupM clients streamline the ad planning, buying, decisioning, and optimizationprocesses.

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Launched in 2017, GPS is already live in more than 10 global markets.

GroupM, the worlds largest media advertising company, noted that the agreement with SpotX ispart of the supply-path optimization trend, in which media owners and buyers form fewer, deeper partnerships and limit intermediaries.

Read more:
GroupM Taps SpotX To Expand Programmatic Video Offering To US 10/23/2020 - MediaPost Communications