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Kids used LEGO to express their creativity long beforeMinecraft, and the colorful studded blocks remain one of the most popular childrens toys in the country. Having successfully made the leap onto the big screen with their widely acclaimed movie of the same name, the company is now making a go at social media.

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LEGO Life is a social network tailored for kids between 5 and 13 years of age. Children are prompted to customize aniconic LEGO minifigure to represent themselves and share their creations through aninterface very reminiscent of Instagram. Theyre also able to respond to other posts with custom emoji.

According to a very enthusiastic announcement video, the app is full of awesome stuff. There are LEGO characterprofiles to browse, fan groups to join, building challenges in which to participate, and activities using virtual stickers. And its all free if you dont count the ads peppered throughout.

To keep things relatively safe,The LEGO Group is employing a team of full-time moderators. Theyll check pictures for any sort of personal information and keep an eye on the comments linked to posts. As an additional safety measure, LEGO Life does not feature any way for users to directly chat with one another.

Its difficult to know whether the tactics will be effective. Depending on the networks popularity, it could requirea veritable army of moderators to ensure that vulnerable content doesnt slip through the cracks, or even sit on the network long enough to be exposed to predators.

It seems like a fun idea and a stop-gap to less curated forms of social networking for kids growing up with iPhones and tablets. Its focus on product marketing and the potential for abuse are still definite concerns, but, if handled responsibly, it could be a great place to inspire young builders.

Follow Nate Church @Get2Church on Twitter for the latest news in gaming and technology, and snarky opinions on both.

Read more here:
LEGO Launches LEGO Life, A Social Network for Young Builders - Breitbart News