Report: Quibi Spent $63 Million On Advertising This Year 10/22/2020 – MediaPost Communications

Category: Social Networking

Quibi, the six-month-old short-form video streamerthat was officially declared dead yesterday by co-founders Jeffrey Katzenberg and MegWhitman, spent $63 million across TV, digital and print advertising to promote the service this year, according to an analysis by advertising sales platform MediaRadar.

Thatmade Quibi, which launched in April, the fifth-largest advertiser in the video streaming category year-to-date, behind Amazon Prime Video, Disney+, Hulu and Peacock, in alpha order. (MediaRadar wasunable to provide the rankings of the streamers or their dollar spends in time for this article.)

Quibi made large advertising pushes in February including aSuper Bowl ad as well as March and April. It also spent heavily throughout July, August and September.

The SVOD continued to advertise well into October its ad for the thriller survival series Wireless (above) was on air through at least the 18th though the efforts were trailing off, according toMediaRadar.

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Report: Quibi Spent $63 Million On Advertising This Year 10/22/2020 - MediaPost Communications

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October 23rd, 2020
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