Social networking and video dominate smartphone use, but email generates the most ROI – ZDNet
Every year, someone writes an article proclaiming that email marketing is dead -- and every year they are proven wrong.
Mobile data traffic is expected to increase sevenfold by 2021, according to Cisco's Visual Networking Index (VNI).
This smartphone usage expansion is due to improvements in network speeds and increasing availability of mobile applications, and the significant consumption of mobile video will all contribute to this growth.
So, how do marketers deliver the right messages to their customers to deliver the best ROI for their campaigns?
A recent report by technology adviser Analysys Mason shows that entertainment is the dominant activity on our smartphones -- accounting for 57 percent of our data usage and almost a third of overall time spent on the device. It analysed real-world usage from over 8,000 smartphones in Germany, India, UK, and US.
But if you are a marketer this might not be good news. It takes significant time and resources to create world-leading entertainment content to post across social channels. How do marketers connect with their audience and get a good return for their efforts?
A report from email marketing platform Emma shows that marketers are already overwhelmed and unable to meet expectations. Over 64 percent of marketers do not have the time or personnel to carry out the marketing activities that they would like to.
There are too many channels to focus on and not enough return for their efforts. It is easy to get side-tracked by flashier social channels, and marketers feel like they have to master every new thing that comes along
A look at customer data and response metrics will show which what channels are most successful for reaching the target audience so that marketers can focus their efforts there. And it is often email -- not social -- that is overlooked.
Now marketers are turning to email marketing to simplify their activities. Every year, someone writes an article proclaiming that email marketing is dead -- and every year they are proven wrong.
Although 'batch-and-blast email marketing' may be dead, timely email marketing campaigns could become key to successful digital marketing programs.
According to Emma, 47 percent of marketers said that email generates the most ROI for their organisation, and 58 percent of them are planning to increase their spending on email marketing in 2018.
With new channels seemingly popping up every day, marketers often feel like they have to be on all social channels all the time. But with the other half of our mobile data usage, we are very likely looking at -- and responding to -- a well-crafted email campaign.
Publishers say affiliates generate more revenue than other types of marketing
A recent survey points to a bright future for affiliate marketing and social engagement.
Why brands can't thrive without a good influencer marketing campaign
Brands are building deeper relationships with influencers using instant social platforms like Instagram and Snapchat.
New report shows top brands outperform their peers by maximising engagement
Revisit your online-only engagement strategy. Social influence leaders dominate the offline and online word-of-mouth consumer conversation, according to a new report.
Crimson Hexagon stores one trillion social media posts for customer analytics
If you posted one public social media post per second, it would take you 31,000 years to reach one trillion posts. That's the number of posts stored in Crimson Hexagon's data repository.
Link:
Social networking and video dominate smartphone use, but email generates the most ROI - ZDNet
- Trump Media files for 'Crypto Blue Chip ETF' with SEC - ABC News - Breaking News, Latest News and Videos - July 10th, 2025 [July 10th, 2025]
- The CEO of the social network X, Linda Yaccarino, has resigned - Zamin.uz - July 10th, 2025 [July 10th, 2025]
- Positive attitudes toward AI linked to more prone to problematic social media use - PsyPost - July 8th, 2025 [July 8th, 2025]
- Social media use linked to depression risk in preteens - theweek.in - July 8th, 2025 [July 8th, 2025]
- Misinformation lends itself to social contagion heres how to recognize and combat it - The Conversation - July 8th, 2025 [July 8th, 2025]
- Halifax breaks silence after customers wake up to 'distressing' message in app - Birmingham Live - July 8th, 2025 [July 8th, 2025]
- Social Networking Market to Reach USD 209.82 Billion by 2030, - openPR.com - July 6th, 2025 [July 6th, 2025]
- You cant pause the internet: social media creators hit by burnout - The Guardian - July 6th, 2025 [July 6th, 2025]
- 'The Social Network' is getting a sequel. Here's our dream cast. - Business Insider - July 6th, 2025 [July 6th, 2025]
- Return of The Social Network - Splice Today - July 6th, 2025 [July 6th, 2025]
- Quentin Tarantino Said the Best Movie of the 2010s Is This Andrew Garfield Drama With 96% on Rotten Tomatoes - Comic Book Resources - July 6th, 2025 [July 6th, 2025]
- What is doxing? A glimpse into the battle for anonymity on social media - EL PAS English - July 6th, 2025 [July 6th, 2025]
- Inside Zuckerbergs Meta: How the Company is Reshaping Social Media and the Metaverse - Vocal - July 4th, 2025 [July 4th, 2025]
- ICEBlock climbs to the top of the App Store charts after officials slam it - Engadget - July 2nd, 2025 [July 2nd, 2025]
- Self-regulation has proven a failure: Brazilian leaders defend the need for social media regulation - Poynter - July 2nd, 2025 [July 2nd, 2025]
- I Never Thought I'd Say This But We Really Need The Social Network 2 Right Now - TheGamer - July 2nd, 2025 [July 2nd, 2025]
- World Social Media Day 2025: Celebrating Connection & Creativity - The Bridge Chronicle - July 2nd, 2025 [July 2nd, 2025]
- World Social Media Day 2025: From Orkut Scraps to Instagram Reels The Evolution of Online Networking in India - BizzBuzz - July 2nd, 2025 [July 2nd, 2025]
- Brenda Song opens up about Disney's restriction for her role in 'The Social Network' - Geo.tv - July 2nd, 2025 [July 2nd, 2025]
- Social media reacts to jibe at players over fixture schedule - Yahoo Sports - June 29th, 2025 [June 29th, 2025]
- Iran using social media to recruit spies at scale, former Mossad official warns - The Telegraph - June 29th, 2025 [June 29th, 2025]
- Can you turn off generative AI from social media and your phone? - RNZ - June 29th, 2025 [June 29th, 2025]
- Meet 19 startups in social networking, dating, and AI that investors have their eyes on - Business Insider - June 29th, 2025 [June 29th, 2025]
- She Ripped German Conservatives on Social Media. They Didnt Forget. - The New York Times - June 29th, 2025 [June 29th, 2025]
- Social Network Sequel in the Works With Aaron Sorkin Writing, Directing for Sony - The Hollywood Reporter - June 29th, 2025 [June 29th, 2025]
- How Jesse Eisenberg Can Crush His (Potential) Role in The Social Network Part II - Hey Alma - June 29th, 2025 [June 29th, 2025]
- Authorities arrest fugitive who police say posted on social media following New Orleans jailbreak - ABC News - Breaking News, Latest News and Videos - June 29th, 2025 [June 29th, 2025]
- The Social Network Sequel in the Works, Directed by Aaron Sorkin - Variety - June 29th, 2025 [June 29th, 2025]
- In Alabama, a Social Media Influencer Really Gets Wild - The New York Times - June 29th, 2025 [June 29th, 2025]
- Brenda Song Says Disney Didnt Want Her Acting in Gran Torino and The Social Network. She Fought Back: This Is the Opportunity of a Lifetime - Variety - June 29th, 2025 [June 29th, 2025]
- The Social Network 2 Is Missing The Best Part Of The First Movie's 96% RT Success - Screen Rant - June 29th, 2025 [June 29th, 2025]
- Aaron Sorkin will direct a sequel to 'The Social Network' inspired by The Facebook Files - Business Insider - June 29th, 2025 [June 29th, 2025]
- Aaron Sorkin is making a sequel to The Social Network - The Verge - June 29th, 2025 [June 29th, 2025]
- Nine Pressing Questions About The Social Network Part II - The Ringer - June 29th, 2025 [June 29th, 2025]
- The Social Network Part II Is Coming and Aaron Sorkin Is Taking on a New Role - Gizmodo - June 29th, 2025 [June 29th, 2025]
- Maximization style and social media addiction linked to relationship obsessive compulsive disorder - PsyPost - June 29th, 2025 [June 29th, 2025]
- Sequel to The Social Network on the way - Boing Boing - June 29th, 2025 [June 29th, 2025]
- Aaron Sorkin and Sony working on The Social Network sequel - Screen Daily - June 29th, 2025 [June 29th, 2025]
- The Social Network Part II in the works - NME - June 29th, 2025 [June 29th, 2025]
- The Social Network Sequel Is Finally Happening After a 15-Year Wait, But With 1 Big Change - Comic Book Resources - June 28th, 2025 [June 28th, 2025]
- The Social Network Part II Is Happening, And Facebook Probably Wont Like It - Kotaku - June 28th, 2025 [June 28th, 2025]
- The Social Network sequel in the works; Aaron Sorkin to direct - Daijiworld - June 28th, 2025 [June 28th, 2025]
- The Social Network Part II in the Works with Aaron Sorkin Writing and Directing - Yahoo - June 28th, 2025 [June 28th, 2025]
- A Social Network Sequel Is Finally Happening, But There's One Big Problem - SlashFilm - June 28th, 2025 [June 28th, 2025]
- 'The Social Network Part II' Is Happening. It's an Even Bigger Deal Than You Think. - Esquire - June 28th, 2025 [June 28th, 2025]
- Social Network 2 - The Social Network 2 is officially in the works, and here's what we know so far - Cosmopolitan India - Cosmopolitan India - June 28th, 2025 [June 28th, 2025]
- The Social Network 2 Is in the Works With a Script by Aaron Sorkin - Us Weekly - June 28th, 2025 [June 28th, 2025]
- Another Facebook movie is coming, and it's gonna be dark - SFGATE - June 28th, 2025 [June 28th, 2025]
- The Social Network Part II In The Works At Sony Aaron Sorkin To Write And Direct - empireonline.com - June 28th, 2025 [June 28th, 2025]
- Are we ready for Aaron Sorkins The Social Network Part II? - Flickering Myth - June 28th, 2025 [June 28th, 2025]
- The Social Network sequel officially in the works after 15 year wait - uk.news.yahoo.com - June 28th, 2025 [June 28th, 2025]
- Sorkin & Fincher: The Internet Was Immaterial To The Social Networks Appeal - Hollywood Outbreak - June 28th, 2025 [June 28th, 2025]
- The Social Network Part 2 is in the Works - Zinc 96.1 FM - June 28th, 2025 [June 28th, 2025]
- Social Media Schemes: How Beijing Uses Influencers to Grow Power from Within - Vision Times - June 28th, 2025 [June 28th, 2025]
- Aaron Sorkin Working On The Social Network Part II Everything We Know So Far - 9meters - June 28th, 2025 [June 28th, 2025]
- The Social Network Part II In the Works: Aaron Sorkin Returning, Early Plot Hints Revealed - Just Jared - June 28th, 2025 [June 28th, 2025]
- Australia regulator and YouTube spar over under-16s social media ban - The Hindu - June 28th, 2025 [June 28th, 2025]
- Govt Forms Special Cyber Team to Curb Hate Speech on Social Media During Muharram - tribal news network - June 28th, 2025 [June 28th, 2025]
- Alex Rodriguezs Girlfriend Jaclyn Cordeiro Lights Up Social Media With Last Day of School Smiles With Her Daughters - PFSN - June 28th, 2025 [June 28th, 2025]
- LinkedIn or left out?: Columbia students weigh in on the platforms influence - Columbia Daily Spectator - June 24th, 2025 [June 24th, 2025]
- Fans send love to Guy Fieri after heartbreaking post on social media - SILive.com - June 24th, 2025 [June 24th, 2025]
- New State Privacy and Minor Social Media Laws to Become Effective in July - Inside Privacy - June 24th, 2025 [June 24th, 2025]
- FDD Uncovers Large Iranian Network Impersonating Israelis on Social Media - Foundation for Defense of Democracies - June 24th, 2025 [June 24th, 2025]
- US resumes visas for foreign students but demands access to social media accounts - ABC News - Breaking News, Latest News and Videos - June 20th, 2025 [June 20th, 2025]
- Influencer's VERY rude behaviour on board 10-hour-flight has social media in uproar - Daily Mail - June 20th, 2025 [June 20th, 2025]
- Some members of England womens soccer team to avoid social media during tournaments due to damaging online abuse - CNN - June 20th, 2025 [June 20th, 2025]
- David Rafferty (opinion): What is a successful salary for Gen Z? - CT Insider - June 20th, 2025 [June 20th, 2025]
- Effect of emotional intelligence on problematic mobile social media use: mediating role of peer relationships and experiential avoidance - Frontiers - June 20th, 2025 [June 20th, 2025]
- When it comes to peoples identity on social media, which of the below comes closest to what you think should happen? - YouGov UK - June 20th, 2025 [June 20th, 2025]
- Reddit vs. Nextdoor: Which Social Network Stock Has the Edge? - Zacks Investment Research - June 20th, 2025 [June 20th, 2025]
- Future unclear for Province couple who found kidney on social media - InMaricopa - June 18th, 2025 [June 18th, 2025]
- Social media and connecting with our community - The Royal Society of Chemistry - June 18th, 2025 [June 18th, 2025]
- Reddit vs. Nextdoor: Which Social Network Stock Has the Edge? - Yahoo Finance - June 18th, 2025 [June 18th, 2025]
- Midwest Travel Network brings social media influencers to Grand Island historical attractions - KSNB - June 18th, 2025 [June 18th, 2025]
- Mark Zuckerberg Declares the End of Social Media as We Know It, and Unveils Whats Coming Next in the Digital World - Indian Defence Review - June 18th, 2025 [June 18th, 2025]
- Social media claims of ICE raids in OKC disputed by law enforcement, lawmakers - KOKH - June 18th, 2025 [June 18th, 2025]
- Meet The Leftwing Activist Using Social Media To Funnel Riot Gear To Anti-ICE Protests - The Daily Wire - June 18th, 2025 [June 18th, 2025]
- "Social media is high on our priority list" - Adam Silver debunks the narrative for the NBA's low TV ratings while also addressing social... - June 18th, 2025 [June 18th, 2025]
- South Brunswick Board of Education VP Removed from Committees Due to Social Media Posts on Halal Foods - TAPinto - June 7th, 2025 [June 7th, 2025]
- How social media is giving wings to upward mobility dreams, spurring sexual abuse - The Federal - June 7th, 2025 [June 7th, 2025]