Mediaboss Marketing

There are tons of companies that had barely dipped a toe in the advertising waters (or, worse still, companies that did so poorly), at least until the advent of social media. Now, no more: it's an essential part of any comms strategy.

You could say a corporation is essentially required to do so in today's age, or else shareholders could quickly lose the narrative in the face of fans and customers. It's unheard of to look into a company and not find data about it on LinkedIn, Microsoft's ($NASDAQ:MSFT) social networking site for professionals, for example.

We looked into global microblogging service Twitter ($NYSE:TWTR), online juggernaut of destroying democracy and self-esteem Facebook ($NASDAQ:FB), and its photo-sharing baby Instagram, to find out what companies are the biggest on each platform.

Name

LinkedIn Followers

Employee Count

Google

14.31 million

179.55 thousand

Amazon

11.06 million

336.82 thousand

LinkedIn

10.22 million

19.37 thousand

Microsoft

9.36 million

171.36 thousand

Apple

8.95 million

Unilever

8.26 million

Nestle

8.12 million

Business Insider

7.71 million

IBM

The Wall Street Journal

Facebook

Tesla

First up is the list of the most followed companies on LinkedIn, the place where we all go when "between jobs." You can see the biggest companies in terms of employee count are the most closely tracked, like IBM ($NYSE:IBM), Unilever ($NYSE:UN), and Nestle ($VTX:NESN). And, what will be a reoccurring note in this article, the four horsemen of the financial apocalypse are all in the millions of followers: Facebook, Apple ($NASDAQ:AAPL), Amazon, and Google ($NASDAQ:GOOG). Otherwise known as FAANG. It turns out people really want to work at those companies.

Bonus shout out to Microsoft for double-dipping in the top five with itselfandLinkedIn. Smart move there, Microsoft.

Name

Facebook Likes

Talking About Count

YouTube

84.05 million

350.15 thousand

McDonald's

79.83 million

556

Nat Geo TV

63.64 million

14.36 thousand

WWE

39.55 million

1.49 million

Starbucks

36.84 million

L'Oreal Paris

35.53 million

Maybelline New York

35.04 million

VW

34.12 million

Marvel

Pizza Hut

Food Network

Victoria's Secret

One wonders if it's tough to digest, around Facebook, that the number-one brand on their platform is Google's YouTube.

Here we find the usual suspects (YouTube/Google, Amazon, Marvel/Disney, etc.) but also some companies that don't appear anywhere else on this list. We figure when everyone first started using Facebook, we all just naturally clicked "like" on the things we all love, namely food(Pizza Hut, McDonald's, Starbucks), entertainment (WWE, Nat Geo, Food Network), and sex appeal (L'Oreal, Maybelline, Victoria's Secret).

Name

Twitter Followers

Number of Tweets

YouTube

72.13 million

24.32 thousand

Twitter

56.86 million

12.53 thousand

New York Times

44.65 million

380.71 thousand

ESPN

34.60 million

197.55 thousand

National Geographic

23.56 million

Google

21.65 million

Manchester United

20.74 million

PlayStation

17.46 million

The Wall Street Journal

Xbox

Facebook

Again, the members of the popular investor acronymFAANG appear, this time with Twitter ($NYSE:TWTR) itself thrown into the mix. There are also more entertainment geared accounts, as well as hard news, which concise tweets are best for. Quick blasts and blurbs of news or videos are phenomenal for ESPN, the NY Times, WSJ, and both console makers, Sony ($NYSE:SNE) and Microsoft.

Name

Instagram Followers

Number of posts

Nike

96.08 million

763

Victoria's Secret

68.66 million

401

Louis Vuitton

35.83 million

3.92 thousand

Visit link:
The biggest corporate brands in all of social media - Thinknum Media