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From talk shows to award ceremonies, 16-year-old TikTok star Charli D'Amelio seems to be everywhere.

D'Amelio, who is TikTok's top creator with 105 million followers, has appeared on the "Tonight Show Starring Jimmy Fallon" several times, won "Favorite Social Star" at the 2021 Nickelodeon Kids' Choice Awards, and is on TIME100 Next list.

To help land and manage all of these media appearances, from television to magazines, digital stars like D'Amelio often hire a publicist.

For D'Amelio and her internet famous family, opportunities like these are secured by her publicist, Nicole Perez-Krueger, who is the founder of Align Public Relations. Perez-Krueger and her team work to help their digital-focused clients build brand awareness through features in a range of outlets from print to digital to broadcast.

Many top social-media creators across YouTube, TikTok and Instagram are represented by PR agencies.

Perez-Krueger's client list includes YouTube star Emma Chamberlain, as well as more traditional talent like Matthew McConaughey, Lea Michele, Lauren Conrad, and Jameela Jamil, among others.

In our second annual power list, Insider is putting a spotlight on the top PR agents and publicists in the industry. These top 18 PR firms in the influencer space represent digital creators across YouTube, Instagram, and other social-media platforms.

To form this list, Insider relied on a mix of our own reporting, nominations from readers, and industry experts to narrow down the finalists. We chose them based on factors like their roles, responsibilities, and impact on their clients and the influencer space broadly.

The top PR pros are listed in alphabetical order by agency:

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The top 18 PR pros and publicists for influencers on YouTube, Instagram, and TikTok - Business Insider