Mediaboss Marketing

Shares of Green Dot (Nasdaq: GDOT) hit a 52-week low yesterday. Let's look at how the company got here and if cloudy skies are still in the forecast.

How it got hereWhy Green Dot, a provider of prepaid debit cards, is trading at a new low is a general mystery to me, as the entire credit services sector has been on fire. Credit processors Visa (NYSE: V) and MasterCard (NYSE: MA) have both seen double-digit international transaction growth, while Green Dot's direct prepaid card competitor, NetSpend Holdings (Nasdaq: NTSP) , also logged robust growth with the number of direct deposits climbing by 20%.

Green Dot has been no slouch either. Despite management claiming the company missed its target growth for its most recently ended quarter, Green Dot grew revenue by 26% and non-GAAP income by 40%. The company has also been aggressively adding high-profile companies to its network, including Sears Holdings' Kmart and Rite Aid, which is in addition to longtime partners CVS Caremark, Walgreen, and Wal-Mart.

How it stacks upLet's see how Green Dot compares to its peers.

GDOT data by YCharts

It appears that investors are anticipating pressure on prepaid debit companies' business from American Express' (NYSE: AXP) entrance into the prepaid market.

Company

Price / Book

Price / Cash Flow

Continued here:
52-Week Low Alert: Green Dot