Mediaboss Marketing

Summary: Now you can add paying people back to the list of things you do with your Facebook friends. American Express goes head to head with PayPal in its attempt to dominate digital wallets.

Credit: Facebook Serve

Now you can add paying people back to the list of things you do with your friends on Facebook. American Express has announced Serve, a new Facebook app that allows you to send and receive payments online.

Serve, is a next-generation digital payment commerce platform which can help you organize your money, send and receive funds, and manage payment requests from a single, unified online account.

Serve has been created by American Express so the security, technology, and data protection has the benefit of the existing back end systems and processes.

Currently this service is available in the US only.

American Express launched Serve last year, after its acquisition of Revolution Money for $300 million and has partnered with Facebook. It was hinting at partnerships with gaming companies such as Zynga creaters of games such as Farmville and Cityville, last year.

Users can send money to anyone in their Facebook friends list by selecting the friend, entering the dollar amount, and clicking send.

If someone owes you cash, just choose the friend and request the money. You dont need to worry about remembering email addresses.Your Facebook connection is enough.

American Express is going head to head with PayPal in its attempt to dominate the digital wallet platform.

Continue reading here:
American Express and PayPal go head to head with Facebook payment apps