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Posted: Oct 24, 2012 8:30 PM by Emanuella Grinberg - CNN News Updated: Oct 24, 2012 8:18 PM

(CNN) -- Parents of children with special needs are demanding an apology from conservative political pundit Ann Coulter for tweeting after Tuesday's foreign policy debate that she approved of "Romney's decision to be kind and gentle to the retard."

It appeared to be a response to critiques of Mitt Romney's debate performance, but it wasn't the first time Coulter used the "the r-word" during this election season. And, it's not the first time blogger Ellen Seidman has called her out on it.

"At this point, I'm thinking the woman must surely be aware that the word is offensive, and she chooses not to care. That's pretty vile and heartless," said Seidman, the mother of a special needs child who shares her world on the blog "Love that Max."

"You want to slam the president, go ahead. But you can't think of any other word to use? Come on. The word "retard" demeans Max and millions more with intellectual disabilities," Seidman tweeted at Coulter. Still, the comment was favorited 1,215 times and earned 2,993 retweets as of this writing, presumably by a number of people who didn't find it offensive. But sentiments from those who chose to respond to Coulter on Twitter ranged from disappointment to outrage.

"You disgust me. That man is the president of this country. (& I'm sure all of the disabled children in America appreciate you.)," actor Sophia Bush tweeted.

"Politics aside, this tweet from @anncoulter was offensive & disgusting. ANY use of the "R" word is unacceptable," @amurphy217 said.

The Special Olympics also condemned her use of the word, saying that it was "sad to see @AnnCoulter continue her use of hateful language by using the #Rword in her discourse."

In an open letter directed at Coulter posted Tuesday on the Special Olympics blog, John Franklin Stephens, a 30-year-old Special Olympian with Down syndrome, described what the word meant to him: "I thought first of asking whether you meant to describe the President as someone who was bullied as a child by people like you, but rose above it to find a way to succeed in life as many of my fellow Special Olympians have.

"Then I wondered if you meant to describe him as someone who has to struggle to be thoughtful about everything he says, as everyone else races from one snarkey sound bite to the next. ... Well, Ms. Coulter, you, and society, need to learn that being compared to people like me should be considered a badge of honor. No one overcomes more than we do and still loves life so much."

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Ann Coulter's backward use of the 'r-word'