Mediaboss Marketing

Mar 02, 2012 - 05:30 PM EST AAPL: 545.18 (+0.71, +0.13%) | NASDAQ: 2976.19 (-12.78, -0.43%)

Friday, March 2, 2012 10:33 am 29 Comments

For months, Apples point man, Eddie Cue, has been leading talks with content providers, which have largely balked at the tech giants efforts to exert control over all aspects of the video service, including pricing, sources said, Atkinson reports. Apples negotiating stance can be summed up as we decide the price, we decide what content, according to one source familiar with the talks.

Apple is pitching the idea of offering channels as apps for its devices, including its Apple TV set-top box. Its unclear whether it would group the apps together and charge a fee similar to a cable-TV subscription or offer the channels on an a la carte basis, Atkinson reports. Apple hasnt given up, however, and is said to be pursuing deals with telecom companies such as Verizon and AT&T. It hopes to get traction with a single player in hopes of pulling the rest of them along. While Apple is also rumored to be working on its own actual TV set, sources believe its first priority is to bring a TV service to the market.

Read more in the full article here.

MacDailyNews Take:

Content producers should get to work then on producing their own apps Well make a folder of them on our iOS devices and itll look and act just like the channel lineup in the cable companies iPad apps. MacDailyNews Take, April 11, 2011

[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]

Read more:
Apple pushes ahead with plans to launch streaming TV service despite balky content providers