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01-May-12, 5:09 PM | Ma. Stella F. Arnaldo, Special to InterAksyon.com

CNN's 'Eye On' series focuses on the Philippines until mid-May. The Philippine branding campaign, 'It's More Fun in the Philippines', rolled out its first TV commercial in time for the special series.

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InterAksyon.com The online news portal of TV5

MANILA, Philippines - Close to $1.5 million or P63 million will be spent by the Aquino administration to support the Department of Tourism's current advertising effort on CNN.

DOT assistant secretary for tourism planning and promotions Domingo Ramon Enerio III, said many agencies participated in the funding requirement for the TV ads currently running on CNN.

These agencies, he said, include the Departments of Budget and Management, Finance, Trade and Industry and the Bangko Sentral ng Pilipinas.

He declined to reveal the total budget outlay for the TV commercials, but said the ads "will run [on CNN] all the way up to August in the USA, Asia Pacific, and Europe/Middle East. But the concentration will be for this week in time with the ADB meeting and up to next week."

Informed government sources told InterAksyon.com, however, that each agency has yet to be informed of the exact amount they will have cough up. But they were told the total budget is "around $1-1.5 million."

Said advertising amount still pales in comparison with the budgets spent by the country's neighbors in Asia. Malaysia for instance, is spending $74.3 million on advertising alone, while Thailands total tourism budget for 2012 is over $270 million. Last November, Indonesia announced it was aiming to spend $1 billion this year to boost its arrivals.

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Aquino admininistration to spend P63M for CNN ads