Mediaboss Marketing

WEIRTON - The latest craze to hit the job market over the last
few years is entrepreneurship via multimedia outlets which has
created a digital economy, and the Weirton Area Port Authority
will be utilizing the latest in technology to be a part of
those initiatives.

Marc Canter, a founder of the company Macromedia which later
became Adobe, held a presentation on the digital economy and
how the future of jobs no longer lies within the norm.

"Jobs today are not 40 hours a week; they're freelance, online
and virtual," he said.

In the coming weeks, Canter will be working in the Weirton
area, along with several other cities, to help break the cycle
of the "same old thing" by inter-connecting with each other to
share knowledge, use money more efficiently and share space to
help each other create websites and viral campaigns in support
of one another's efforts.

Canter said through his latest project, Digital City Mechanics,
he will be working with community organizations to show them
the value and benefits of online technology. He said companies
like Frontier Communications are setting up the broadband
highways, but companies like his and others will be utilizing
it.

"We want to train people on how to use the technology they have
better and encourage them to show others the same," he said.

Canter said one the movements of the future is having work
through multimedia outlets that are project-based rather than
the normal work-week base. He said there are many people out
there with the training and skills to do the kind of work he is
suggesting, but because the gap between the "have" and the
"have nots" is growing, those people are left either unemployed
or working at fast food restaurants.

"If we can start to train people how to better the use the
technology at hand, that knowledge will trickle down and soon
we have our digital economy," he said.

B.J. DeFelice said the WAPA Inc. NextGen Logistics Village 2011
Features Plan fits right into what Canter is talking about. He
said targeting basic communications and technology
infrastructure is required to support a true, successful port
operation to create opportunities for building an operations
center, intermodal or multimodal facilities.

"As a matter of economic development and sustainable job
growth, this project would further an existing economic trend
toward global markets in the Northern West Virginia area, thus
promoting trade," he said. "The location of the NextGen
Logistics Village in the center of the Northern Panhandle would
attract business interests that may otherwise choose to locate
elsewhere."

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Digital economy to play role with port